Irma Moore | Non Phone Work At Home

Lead Paid Media Strategist

What You Get To Do Every Day:

Develop paid marketing strategies that drive ROI for our clients
Manage digital advertising campaigns within Google, Microsoft, Facebook, Twitter, and other marketing channels
Conduct research and analysis on clients’ industries and results and develop recommendations for improvement
Adapt strategies and plans as needed to attain results
Create monthly reporting for clients (OuterBox actions taken / work performed, numbers on ad performance and sales, etc.)
Work directly with clients to report performance and discuss strategy and recommendations
Work collaboratively within the marketing department as well as other OuterBox teams to achieve the clients’ goals within the scope of paid marketing/advertising
Provide guidance to a team of strategists to ensure the successful execution of marketing campaigns
Other duties as assigned
What You Bring To The Role:
3+ years’ experience with paid advertising in Google Ads
Experience developing, executing, and optimizing paid advertising strategy for enterprise level businesses
Excellent organizational, communications and interpersonal skills, especially writing skills
Working knowledge of various marketing tools to perform keyword research, competitive analysis, and other search marketing activities
Experience with Google Ads Search Network, Display Network & Google Shopping
Experience with Facebook Ads and Affiliate marketing
Working knowledge of Google Analytics
Proficient with Microsoft Office, specifically Word and Excel

Research deals, products, and trends to provide high-quality recommendations to our readers.
Analyze the current and historical performance of deals through data to make smart decisions.
Stay current with social media (TikTok, Instagram, etc.) for deal opportunities.

Self-Starter: Proven ability to initiate and drive tasks independently.
Organizational Skills: Strong capacity to manage tasks, time, and resources effectively.
Quick Learner: Rapidly assimilate new information and concepts.
Writing and Editing Skills: Exceptional proficiency in crafting and refining written content.
Attention to Detail: Meticulous in ensuring accuracy and precision in work.
Adaptability: Thrives in fast-paced environments, adept at responding promptly to urgent matters.
SEO and Analytics: Understanding of search engine optimization principles and analytical tools.
Deal Expertise: Relevant professional or personal experiences demonstrating expertise in deal hunting and shopping.

Lead and manage projects within the finance systems development life cycle; review, clarify, and/or test deliverables; work with the Finance team to define requirements, conduct needs analysis, determine project specifications, identify solutions, and implement recommendations.
Manage third party relationships as it relates to financial systems applications and support.
Build and develop a team as we scale.
Develop and foster a culture of continuous improvement, working with direct reports to provide guidance and direction on process and system improvements to support future growth.
Other duties as assigned.

Minimum Qualifications

Bachelor’s degree in accounting, finance, economics, or related area of study, or equivalent combination of education and/or relevant work experience; HS diploma or GED is required
10 years of progressive work experience leading/managing diverse teams across finance, systems management, etc.
8 years of leadership/people management experience
Direct experience leading a financial ERP implementation
Must be eligible to work in the United States without need for work visa or residency sponsorship

Key Responsibilities

Lead the development of digital acquisitions strategies across paid and owned channels.
Drive digital acquisition growth by assessment of the competitive landscape, optimization of existing channel performance and identification of new product placement opportunities.
Work with the product champions, product management teams, digital channel managers, and legal department for asset development designed for digital syndication and consumption.
Partner with digital channel managers on reporting, tracking, and forecasting to help evaluate program performance across all online acquisition channels, aiding in the development of future strategies.
Collaborate with business partners to identify efficiencies and improve effectiveness in our acquisition channels through innovations in strategy, targeting, delivery, process, and new capabilities.
Qualifications & Experience
6-10+ years business experience, particularly in digital marketing.
Creative design and content development experience.
Martech, adtech and project management workflow tool experience i.e. Adobe Analytics, AEM, Confluence, Jira, Aprimo, Flashtalking etc.
Financial services industry and / or media agency experience preferred.
Bachelor’s degree required.

Monitor claims for missing information, authorization and control numbers(ICN//DCN)
Research EOBs for payments or adjustments to resolve claim
Contacts payers via phone or written correspondence to secure payment of claims; reconsideration and appeal submission.
Access client systems for payment, patient, claim and data info

Follows guidelines for prioritization, timely filing deadlines, and notation protocols within appropriate systems
Secure needed medical documentation required or requested by third party insurance carriers
Maintain and respect the confidentiality of patient information in accordance with insurance collection guidelines and corporate policy and procedure
Perform other related duties as required

2-3 years of medical collections, denials and appeals experience
Experience with all but not limited to the following denials- DRG downgrades, level of care, coding, medical necessity
Intermediate knowledge of ICD-10, CPT, HCPCS and NCCI
Intermediate knowledge of third party billing guidelines
Intermediate knowledge of billing claim forms(UB04/1500)
Intermediate knowledge of payor contracts- commercial and government