Lead Paid Media Strategist

What You Get To Do Every Day:

  • Develop paid marketing strategies that drive ROI for our clients
  • Manage digital advertising campaigns within Google, Microsoft, Facebook, Twitter, and other marketing channels
  • Conduct research and analysis on clients’ industries and results and develop recommendations for improvement
  • Adapt strategies and plans as needed to attain results
  • Create monthly reporting for clients (OuterBox actions taken / work performed, numbers on ad performance and sales, etc.)
  • Work directly with clients to report performance and discuss strategy and recommendations
  • Work collaboratively within the marketing department as well as other OuterBox teams to achieve the clients’ goals within the scope of paid marketing/advertising
  • Provide guidance to a team of strategists to ensure the successful execution of marketing campaigns
  • Other duties as assigned
  • What You Bring To The Role: 
  • 3+ years’ experience with paid advertising in Google Ads
  • Experience developing, executing, and optimizing paid advertising strategy for enterprise level businesses 
  • Excellent organizational, communications and interpersonal skills, especially writing skills
  • Working knowledge of various marketing tools to perform keyword research, competitive analysis, and other search marketing activities
  • Experience with Google Ads Search Network, Display Network & Google Shopping
  • Experience with Facebook Ads and Affiliate marketing 
  • Working knowledge of Google Analytics
  • Proficient with Microsoft Office, specifically Word and Excel