What You Get To Do Every Day:
- Develop paid marketing strategies that drive ROI for our clients
- Manage digital advertising campaigns within Google, Microsoft, Facebook, Twitter, and other marketing channels
- Conduct research and analysis on clients’ industries and results and develop recommendations for improvement
- Adapt strategies and plans as needed to attain results
- Create monthly reporting for clients (OuterBox actions taken / work performed, numbers on ad performance and sales, etc.)
- Work directly with clients to report performance and discuss strategy and recommendations
- Work collaboratively within the marketing department as well as other OuterBox teams to achieve the clients’ goals within the scope of paid marketing/advertising
- Provide guidance to a team of strategists to ensure the successful execution of marketing campaigns
- Other duties as assigned
- What You Bring To The Role:
- 3+ years’ experience with paid advertising in Google Ads
- Experience developing, executing, and optimizing paid advertising strategy for enterprise level businesses
- Excellent organizational, communications and interpersonal skills, especially writing skills
- Working knowledge of various marketing tools to perform keyword research, competitive analysis, and other search marketing activities
- Experience with Google Ads Search Network, Display Network & Google Shopping
- Experience with Facebook Ads and Affiliate marketing
- Working knowledge of Google Analytics
- Proficient with Microsoft Office, specifically Word and Excel
