VP, Digital Performance Marketing

Key Responsibilities 

  • Lead the development of digital acquisitions strategies across paid and owned channels.
  • Drive digital acquisition growth by assessment of the competitive landscape, optimization of existing channel performance and identification of new product placement opportunities.           
  • Work with the product champions, product management teams, digital channel managers, and legal department for asset development designed for digital syndication and consumption. 
  • Partner with digital channel managers on reporting, tracking, and forecasting to help evaluate program performance across all online acquisition channels, aiding in the development of future strategies.
  • Collaborate with business partners to identify efficiencies and improve effectiveness in our acquisition channels through innovations in strategy, targeting, delivery, process, and new capabilities.
  • Qualifications & Experience
  • 6-10+ years business experience, particularly in digital marketing.
  • Creative design and content development experience.
  • Martech, adtech and project management workflow tool experience i.e. Adobe Analytics, AEM, Confluence, Jira, Aprimo, Flashtalking etc.
  • Financial services industry and / or media agency experience preferred.
  • Bachelor’s degree required.