Key Responsibilities
- Lead the development of digital acquisitions strategies across paid and owned channels.
- Drive digital acquisition growth by assessment of the competitive landscape, optimization of existing channel performance and identification of new product placement opportunities.
- Work with the product champions, product management teams, digital channel managers, and legal department for asset development designed for digital syndication and consumption.
- Partner with digital channel managers on reporting, tracking, and forecasting to help evaluate program performance across all online acquisition channels, aiding in the development of future strategies.
- Collaborate with business partners to identify efficiencies and improve effectiveness in our acquisition channels through innovations in strategy, targeting, delivery, process, and new capabilities.
- Qualifications & Experience
- 6-10+ years business experience, particularly in digital marketing.
- Creative design and content development experience.
- Martech, adtech and project management workflow tool experience i.e. Adobe Analytics, AEM, Confluence, Jira, Aprimo, Flashtalking etc.
- Financial services industry and / or media agency experience preferred.
- Bachelor’s degree required.
