by Irma Moore | May 9, 2024 | Uncategorized
You will:
- Write technical and operational accounting position memos.
- Perform technical accounting research and assessments over new and/or complex transactions, new accounting standards, or changes to existing policies (e.g., acquisitions, accounting for debt, lease accounting, equity grants.) and associated external audit activities.
- Manage stock-based compensation accounting process.
- Review monthly and quarterly internal financial reporting packages and assess it for external reporting purposes.
- Prepare monthly and quarterly Cash Flow Statement and collaborate with operational accounting and Treasury teams on current cash flow position.
- Assist with goodwill and other long-lived assets impairment assessments.
- Work with the junior team members to establish goals and objectives. Monitor and advise on the progress against these goals and objectives to enhance professional development.
- Manage the external financial reporting process, including preparing SEC Forms 10-Q and 10-K, review supporting schedules underlying the financial information.
- Prepare other SEC reports, as required, including, but not limited to: Form 4, Proxy statement, 8-K, and S-8 filings.
- Prepare the quarterly and annual U.S. GAAP disclosure checklist.
- Assist in the review of investor communications, including quarterly earnings releases and investor presentations.
- Coordinate with various groups, including the accounting, finance, legal and internal audit teams to identify improvements and efficiencies across the entire financial reporting process.
- Assist in at hoc projects focused on automation and process improvements in the accounting department.
You have:
- 6-8+ years of progressive accounting experience.
- Active CPA license required.
- Big 4 or other large public accounting firm experience required.
- Strong working knowledge of U.S. GAAP and SEC reporting standards.
- Analytical skills and ability to solve complex problems.
by Irma Moore | May 9, 2024 | Uncategorized
- Serve as an internal technical authority and consultant, overseeing and optimizing marketing tools like Marketo and Salesforce and how they integrate with each other.
- Foster strong relationships with key stakeholders, demonstrating exceptional internal presence and ability to collaborate effectively.
- Design and maintain systems, including Bizable, to monitor performance against KPIs; engaging all platform teams in evaluating performance and identifying opportunities for improvement.
- Monitor performance across MQLs, SQLs, conversion ratios, pipeline, content, channels, and campaigns. Continuously develop insights, make recommendations, and implement optimizations to improve engagement and ultimately conversion of prospects.
- Manage the health of our database and lead management process, including segmentation, scoring, and ensuring alignment with sales goals.
Your Background
- Minimum of 5 years of experience in global B2B marketing, with a strong focus on marketing operations, tools, and analytics.
- Strong analytical skills, enabling you to extract insights and intelligence from marketing data.
- Proficiency in lead scoring, lead nurturing, segmentation, personalization, and other lead/customer management practices.
by Irma Moore | May 9, 2024 | Uncategorized
Digital Marketing Manager
- Monitor, analyze and optimize ad campaign performance to drive results
- Develop and execute A/B or multivariate tests including but not limited to ad copy and landing pages to improve ad campaign performance
- Build performance projections, with support from the Director to estimate success for marketing campaigns; measure and report on performance to marketing stakeholders
- Develop and maintain dashboards and reports in Google Data Studio, Excel and GA4, and collaborate with the Marketing Operations and Analytics teams for data support.
- Work cross-functionally with Creative, Analytics, Marketing Operations, Web and Sales team to ensure successful campaign execution
- Serve as a liaison between our company and third-party agencies
- Basic organic social media management for Mixed Use businesses
- Stay current with digital marketing trends and introduce new insights to improve performance
REQUIRED KNOWLEDGE/SKILLS/ABILITIES
- 3-5 years of experience in digital advertising
- Hands-on experience in setting up and optimizing PPC/SEM, Display, LinkedIn and Facebook Ads campaigns
- High attention to detail and strong project management skills; ability to manage multiple, competing priorities
- Demonstrated expertise in driving growth through SEM, paid social media, display advertising campaigns and other paid media channels
- Working knowledge of marketing reporting tools and customer relationship management tools (e.g., Google Analytics, Google Data Studio, Salesforce, and Looker)
- Ability to clearly communicate results, key learning, areas of opportunities for all your programs
- Proficient with Excel (Pivot Tables, VLOOKUP, SUMIFs formulas)
by Irma Moore | May 9, 2024 | Uncategorized
- Lead strategic initiatives; driving discussions and critical decisions around key activities working directly with leadership to communicate plans and gain buy-in for strategic initiatives. Communicate progress against KPIs for strategic priorities.
- Build and nurture key relationships with marketing leadership for input.
- Responsible for the planning process ultimately creating the annual marketing strategy by short, mid and long term priorities.
- Cross-collaborate with Marketing and Sales to align teams and ensure the delivery and progress on strategy.
- Develop alignment with teams outside of marketing, including RevOps, finance, sales and success for input and awareness of marketing strategy.
- Identify new ways for ServiceTitan to drive priorities.
What You’ll Need:
- Bachelor’s degree in Marketing, Communications, or related field. Master’s degree is a plus.
- 5+ years of experience in marketing, with a focus on integrated marketing campaigns.
- Proven track record of developing and executing planning and process improvement.
- Strong analytical skills with the ability to interpret data and insights to inform marketing strategies and decisions.
- Excellent communication skills, both written and verbal, with the ability to effectively present ideas and information to stakeholders at all levels.
- Creative thinker with a passion for innovation and staying ahead of industry trends.
- Strong leadership skills with the ability to motivate and inspire team members to achieve excellence.
by Irma Moore | May 9, 2024 | Uncategorized
- Be laser-focused on driving the growth and awareness of Soothe with key customer segments across B2C and B2B
- Lead acquisition efforts, including but not limited to paid and organic acquisition tactics, that meet or exceed budget goals
- Create and execute a highly data-driven lifecycle marketing plan focused on customer utilization and retention to maximize LTV
- Work cross functionally to deliver an exceptional and memorable customer experience that supports acquisition and retention efforts
- Support B2B lead generation and other marketing efforts as needed
- Direct the workflow of marketing department staff
Personal Characteristics:
- High energy and action-oriented
- A history of leading teams to successful outcomes
- An aggressive self-starter but still a humble team player with a collaborative style
- A passion for building memorable brands and driving aggressive growth strategies
- Attention to detail and data driven with strong intuition for the customer’s perspective
Minimum Qualifications (Knowledge, Skills and Abilities):
- BS/BA in marketing, communications, or relevant field.
- 5+ years’ experience in a leadership position in marketing and/or advertising, ideally in a marketplace, SaaS, or ecommerce company
- Technical knowledge and proficiency with digital marketing platforms, especially lifecycle marketing (e.g. Iterable and Salesforce) and data analysis
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