Digital Marketing Manager

  • Monitor, analyze and optimize ad campaign performance to drive results
  • Develop and execute A/B or multivariate tests including but not limited to ad copy and landing pages to improve ad campaign performance
  • Build performance projections, with support from the Director to estimate success for marketing campaigns; measure and report on performance to marketing stakeholders
  • Develop and maintain dashboards and reports in Google Data Studio, Excel and GA4, and collaborate with the Marketing Operations and Analytics teams for data support.
  • Work cross-functionally with Creative, Analytics, Marketing Operations, Web and Sales team to ensure successful campaign execution
  • Serve as a liaison between our company and third-party agencies
  • Basic organic social media management for Mixed Use businesses
  • Stay current with digital marketing trends and introduce new insights to improve performance

REQUIRED KNOWLEDGE/SKILLS/ABILITIES

  • 3-5 years of experience in digital advertising
  • Hands-on experience in setting up and optimizing PPC/SEM, Display, LinkedIn and Facebook Ads campaigns
  • High attention to detail and strong project management skills; ability to manage multiple, competing priorities
  • Demonstrated expertise in driving growth through SEM, paid social media, display advertising campaigns and other paid media channels
  • Working knowledge of marketing reporting tools and customer relationship management tools (e.g., Google Analytics, Google Data Studio, Salesforce, and Looker)
  • Ability to clearly communicate results, key learning, areas of opportunities for all your programs
  • Proficient with Excel (Pivot Tables, VLOOKUP, SUMIFs formulas)
APPLY HERE!