- Serve as an internal technical authority and consultant, overseeing and optimizing marketing tools like Marketo and Salesforce and how they integrate with each other.
- Foster strong relationships with key stakeholders, demonstrating exceptional internal presence and ability to collaborate effectively.
- Design and maintain systems, including Bizable, to monitor performance against KPIs; engaging all platform teams in evaluating performance and identifying opportunities for improvement.
- Monitor performance across MQLs, SQLs, conversion ratios, pipeline, content, channels, and campaigns. Continuously develop insights, make recommendations, and implement optimizations to improve engagement and ultimately conversion of prospects.
- Manage the health of our database and lead management process, including segmentation, scoring, and ensuring alignment with sales goals.
Your Background
- Minimum of 5 years of experience in global B2B marketing, with a strong focus on marketing operations, tools, and analytics.
- Strong analytical skills, enabling you to extract insights and intelligence from marketing data.
- Proficiency in lead scoring, lead nurturing, segmentation, personalization, and other lead/customer management practices.
