- Be laser-focused on driving the growth and awareness of Soothe with key customer segments across B2C and B2B
- Lead acquisition efforts, including but not limited to paid and organic acquisition tactics, that meet or exceed budget goals
- Create and execute a highly data-driven lifecycle marketing plan focused on customer utilization and retention to maximize LTV
- Work cross functionally to deliver an exceptional and memorable customer experience that supports acquisition and retention efforts
- Support B2B lead generation and other marketing efforts as needed
- Direct the workflow of marketing department staff
Personal Characteristics:
- High energy and action-oriented
- A history of leading teams to successful outcomes
- An aggressive self-starter but still a humble team player with a collaborative style
- A passion for building memorable brands and driving aggressive growth strategies
- Attention to detail and data driven with strong intuition for the customer’s perspective
Minimum Qualifications (Knowledge, Skills and Abilities):
- BS/BA in marketing, communications, or relevant field.
- 5+ years’ experience in a leadership position in marketing and/or advertising, ideally in a marketplace, SaaS, or ecommerce company
- Technical knowledge and proficiency with digital marketing platforms, especially lifecycle marketing (e.g. Iterable and Salesforce) and data analysis
