Director of Marketing

  • Be laser-focused on driving the growth and awareness of Soothe with key customer segments across B2C and B2B
  • Lead acquisition efforts, including but not limited to paid and organic acquisition tactics, that meet or exceed budget goals
  • Create and execute a highly data-driven lifecycle marketing plan focused on customer utilization and retention to maximize LTV 
  • Work cross functionally to deliver an exceptional and memorable customer experience that supports acquisition and retention efforts
  • Support B2B lead generation and other marketing efforts as needed
  • Direct the workflow of marketing department staff

Personal Characteristics:

  • High energy and action-oriented
  • A history of leading teams to successful outcomes
  • An aggressive self-starter but still a humble team player with a collaborative style
  • A passion for building memorable brands and driving aggressive growth strategies
  • Attention to detail and data driven with strong intuition for the customer’s perspective

Minimum Qualifications (Knowledge, Skills and Abilities):

  • BS/BA in marketing, communications, or relevant field. 
  • 5+ years’ experience in a leadership position in marketing and/or advertising, ideally in a marketplace, SaaS, or ecommerce company
  • Technical knowledge and proficiency with digital marketing platforms, especially lifecycle marketing (e.g. Iterable and Salesforce) and data analysis