Irma Moore | Non Phone Work At Home

Ads Measurement Analyst II

JOB RESPONSIBILITIES:

In this dynamic role, you’ll be at the forefront of enhancing advertising effectiveness for client’s diverse Advertising Partners. You will conduct thorough research studies, employing a mix of internal and external tools, to gauge ad performance and inform strategic marketing decision-making.
Your insights will not only guide individual client strategies but also contribute to client’s broader ad product development, leveraging your unique findings to optimize advertising outcomes across the platform.
Execute comprehensive research studies to assess advertising effectiveness, utilizing both client’s internal metrics and external measurement tools.
Develop insightful analyses to evaluate the impact of varied marketing strategies on client’s platform.
Translate complex data findings into actionable insights for a non-technical audience, effectively influencing client measurement approaches.
Collaborate closely with Measurement Leads and Partner Managers to provide data-driven recommendations for optimizing future ad campaigns.

JOB REQUIREMENTS:

Influence the internal roadmap for client’s measurement and ad products through strategic research and learnings.
Proven experience in digital ads measurement and proficiency in SQL.
Expertise in Brand Lift and Direct Response ads measurement methodologies.
Strong analytical ability, with a talent for transforming complex datasets into clear, actionable insights.

Responsibilities:

Writing and editing coupon content
Managing coupon publishing and content production (building and publishing stories in CMS)
Maintaining coupon content calendar
Writing and editing related deals content for Forbes Vetted
Working on coupon strategy in conjunction with our Senior Deals Editor, Executive Strategy Editor, and coupon partners
Participating in tentpole sales coverage, such as Memorial Day, Amazon Prime Day, and Black Friday

The ideal candidate:

3-5 years of experience editing content, with previous experience editing coupon and/or deals content strongly preferred
An understanding of SEO best practices and a proven track record of producing successful SEO content
Experience managing relationships with freelancers
Experience with commerce strategy (preferred)
Demonstrated editing skills, with a meticulous eye for detail
Stellar time management and organization skills and an ability to independently manage workflow while maintaining open communication with various stakeholders
A collaborative spirit

Develops a competitive platform content analysis/gap analysis, especially for new content areas
On occasion, can speak and present to clients on content strategy, design and user experience standards; collaborate with colleagues on content strategies and best practices
On occasion, can conduct research and interviews to write content and health care consumer-focused news and feature stories for the platform
Partners closely with our research and analytics teams to make recommendations on new content development, promotion, and which content to sunset based on inactivity
Develops timely production schedules and content inventories for platform and campaigns, recommends appropriate content; coordinates content assignment if applicable
Coordinates with and serves as a single point of contact for content contributors, within the enterprise communicating specific priorities to the Product Marketing team

What you bring:

4+ years of experience developing digitally focused, interactive content
A Bachelor’s degree in marketing, journalism or a related editorial/communication field
Proven writing, editing, digital management, client service and interpersonal communication skills
Familiarity with branding and marketing communications with an understanding of editorial considerations for publishing to digital platforms
Digital marketing background with experience using content management systems to manage internet/intranet properties
Strong computer skills and a high level of comfort learning new technology
Ability to work with leadership – both business and clinical

Responsibilities:

Select and edit New York Times photos for distribution to a global audience, while following Times standards.
Process graphics and illustrations for distribution.
Prioritize breaking news and features, exercising news judgment.
Write concise and complete captions.
Select images for Times publications including the Times Digest and International Weekly.
Desire to perform in a dynamic workplace and work collaboratively with editors at The New York Times.
Willing to work nights, weekends, and some holidays.

Basic Qualifications:

3+ years of experience as a photo editor for a wire service or news publication.
Bachelor’s degree in journalism or a related subject.
3+ years of experience with Adobe Photoshop and Illustrator.

Drive the integration of project management best practices and methodologies (e.g., Agile, PMI) to ensure consistent success in project delivery.
Engage with senior stakeholders and project sponsors to define project scope, objectives, and deliverables, ensuring alignment with strategic goals.
Oversee a multidisciplinary project team, providing direction and support to achieve project milestones and deliverables.
Proactively identify, assess, and mitigate project risks, ensuring minimal impact on project timelines and outcomes.
Facilitate effective communication channels across project teams, stakeholders, and external vendors to ensure a cohesive project execution strategy.
Champion the incorporation of innovative technologies and practices to enhance project outcomes in support of modernization efforts.

Minimum of 7-10 years of experience in IT project management, with a proven track record of successfully delivering projects on time and within budget.
Strong understanding of project management methodologies, tools, and techniques.
Excellent leadership, communication, and interpersonal skills.
Ability to work effectively in a fast-paced, dynamic environment with changing priorities.