What you’ll do:
- Support the development, testing, and enablement of ongoing and new marketing automation campaigns and workflows to streamline marketing operations
- Perform day-to-day martech stack maintenance and troubleshooting, including setting up, testing, researching, updating, and launching projects
- Help cultivate collaboration with internal and external partners in the marketing campaign production process
- Assist in optimizing database architecture to support measuring lifecycle stages effectively by analyzing performance and recommending solutions to field management, unsubscribe parameters, and data purges
- Maintain documentation of existing martech platforms and prepare drafts for new systems, including setup, configuration, user management, data integration, and campaign execution
- Collaborate with various Marketing stakeholders on cross-channel campaigns to account for diverse needs
- Communicate proactively with peers and leadership on plans, progress, and challenges
What you should have:
- Suggested 2+ years of experience in marketing operations or other relevant fields
- Experience using marketing automation, lead management, in-product tours, and other tools like Marketo, Salesforce, Intercom, Looker, Captello, Typeform, etc.
- Understanding of database and segmentation best practices
