What you will do at Jasper:
- Strategic Development: Lead the creation and execution of a comprehensive events and experiences strategy tailored to drive substantial mid-market and enterprise pipeline growth.
- Budget Management: Plan, allocate, and oversee the field marketing budget to ensure maximum return on investment, tracking spend against the projected pipeline and adjusting strategies as needed.
- Cross-functional collaboration: Work cross-functionally with marketing and sales to get the best possible return from event prep, onsite experience, and follow-up campaigns.
- Data-Driven Decisions: Utilize historical data and career benchmarks to make projections and set goals for your strategy.
- Bring Jasper’s Brand to Life: Partner with Jasper’s design team to create impactful, in-person brand experiences that elevate Jasper’s brand with prospects and customers.
What you will bring to Jasper:
- 10+ years of field marketing experience, with clear experience running all event details and communicating ROI.
- A history of organizing and leading cross-functional project teams toward a common goal.
- Experience managing small teams and helping direct reports develop in their careers.
- Great project management skills including strong communication around project timelines, responsible individuals, and status.
- A well-rounded background with a variety of event types, including large-scale industry gatherings and exclusive, high-touch experiences.
- Experience building and interpreting reports to make data-driven decisions driving maximum ROI.
