Essential Functions and Responsibilities:
- Implement innovative and cost-effective solutions for the customer, drawing on knowledge of the current marketing technology landscape and industry best practices to enable a seamless customer experience or customer journey for our clients.
- Implement advanced lead scoring models to support the lead lifecycle and customer journey including backfill requirements
- Create programming, reporting and actionable insights for our client’s acquisition and engagement programs
- Create, implement and test business processes, procedures, and delivery client-facing documentation
- Support the implementation and program execution of marketing and sales platforms including marketing automation, CRM and ancillary platforms
- Delivery on administrative tasks for our client’s marketing and sales technology platforms
- Provide database management and governance recommendations and execution
- Use a creative and innovative approach to leverage marketing, sales and service technologies for projects such as advanced engagement and nurture programs, lead lifecycle management programs and systems, account-based marketing and sales, end-to-end email preferences centers, microsites, event management, integrating marketing, sales and services systems and data, etc.
Requirements
Successful team members in this role must meet the following experience, qualifications, and education criteria:
- Ability to manage client and team expectations and meet deadlines based on project requirements
- Demonstrated history of building relationships, establishing and proving credibility and partnering with business leaders and peers
- Experience in demand generation, customer engagement, digital marketing and communications strategies and tactics
- Experience in data hygiene and marketing and sales analytics
- Exceptional oral and written communication skills (both instructional and Informational business writing)
