Lead of B2B User Acquisition Strategy

Job Responsibilities:

  • Align with Product, Sales, and Marketing teams to reach the best results and grant marketing significant contribution to new customers acquisition and retention;
  • Work with cross-functional marketing teams to develop effective acquisition and lifecycle strategies across different marketing channels (performance marketing, retention/CRM/brand marketing channels);
  • Define the customer acquisition strategy and own performance delivery for Ratehawk building cross-channel mix – performance, content marketing, CRM marketing and external b2b bases suppliers;
  • ​​​​​​​Oversee Ratehawk marketing budgets together with other marketing teams to ensure their effectiveness;
  • ​​​​​​​Communicate and collaborate effectively across teams to increase transparency and effectiveness of collaborations at various levels of the organization to define, set goals, and guide.


  • Minimum of 3-5 years of experience in B2B marketing with a proven track record in user acquisition and growth strategies;
  • Solid performance marketing expertise with hands-on experience managing, and optimizing acquisition channels, including SEO, PPC, Paid Display, Social, and Partnerships;
  • Experience in working with 3rd party leads suppliers as well as remarketing and contents marketing;
  • High-level experience in driving growth and defining B2B marketing and acquisition strategies, within both inbound and outbound marketing;
  • Advanced analytic skills and a data-driven approach to problem-solving;
  • Excellent communication and presentation skills;
  • Ability to work in a fast-paced, results-oriented environment.