Lifeway is hiring a Copywriter The Marketing Copywriter will assist Lifeway’s marketing division by helping to tell the story of Lifeway and its brands across a variety of mediums, from one-off projects to fully integrated campaigns. The copywriter will work alongside marketing designers and strategists to find creative solutions to business objectives, drawing on a variety of writing styles to present the right message in the right context. The copywriter must understand the “why” of the work as much as the how and be able to persuade customers to choose Lifeway in a manner that not only connects customers to the right products, but also develops trust in our brand. This position will primarily serve the marketing needs of B&H Publishing.
Why Lifeway?
Lifeway is a place where you can bring your faith and work experience to join in the most important mission in the world: making disciples of Jesus Christ. Whether you’re a creator or storyteller, data guru or problem-solver, or anywhere in between, if you’re passionate about serving the church, we have a place for you. Lifeway has a strong Work from Anywhere (WFA) culture that is deeply focused on our mission and values. While headquartered in Nashville, TN, many of our positions are remote-eligible and have autonomy and flexibility with work hours. We provide equipment and resources to ensure team members have access to a productive and ergonomic workspace. We believe building relationships and community is essential to how we work together, so Lifeway hosts all-team meetings several times per year and provides travel for key team gatherings for remote-based team members. Full-time employees are eligible for enrollment in our comprehensive benefits plans including healthcare, vacation and sick time, holiday pay, care days, 401(k) plan, maternity and paternity leave, adoption assistance, mission trip time, and more. If this sounds like a place where you would be excited to serve the kingdom of God, we would love for you to join our team.
Responsibilities
- Understand strategic goals and objectives with a depth that allows effective execution and the ability to challenge the strategy, as necessary.
- Work with creative team and clients to concept innovative, engaging, and delightful creative ideas.
- Write persuasive, straightforward, and personable marketing copy across a variety of mediums, including integrated ad campaigns, digital, social, print, video, live events, and editorial.
- Work alongside the creative team and strategy partners to jointly develop ideas and iterate your work.
- Analyze copy in real-time for accuracy and style and regularly look back to evaluate effectiveness of campaigns.
- Proofread others’ work product for accuracy, grammar, punctuation, and spelling.
Qualifications
Education:
- BA in English, marketing, communications, or similar field OR equivalent professional experience
Required Experience / Skills:
- Copywriting experience in publishing, ministry, church staff, or an agency environment is preferred, 1-2 years
- Experience writing across mediums, including digital, social, print, video live events, and editorial, 1-2 years
- Interpersonal skills – Intermediate
- Proficiency with tools like Microsoft Office 365, Teams, Zoom, and project management platforms.
Preferred Experience / Skills:
- Working understanding of SEO and email marketing best practices
- Ability to collaborate and receive constructive feedback
- Enthusiasm for details, deadlines, gathering ideas, and the Chicago Manual of Style
- Ability to focus while maintaining multiple projects in a fast-paced environment
- An understanding of the church and ministry leaders as the audience
Other Job Requirements:
- A thorough understanding of the Baptist Faith and Message (membership in an SBC church not required)
- Ability to travel, occasionally overnight
