Are you a results-driven, quick-on-your feet digital marketer who loves brainstorming creative content ideas just as much as you enjoy organizing content calendars in order to ensure that each deadline is hit on time and above-expectation?
The Content Marketing Lead is a key role within our content department that supports our Content Managers in the day-to-day production of SEO blogs for our clients. This person is the glue that holds us together and the fuel the keeps our engine running. From editing and content calendar management to brainstorming and data analysis, the Content Production Lead needs to be equal parts organized, analytical and creative
ABOUT THE RESPONSIBILITIES
Reporting to the Manager, Content Strategy, the Content Production Lead will help lead important areas of client content operations on 5-7 enterprise-level accounts.
Responsibilities include but are not limited to:
- Creating detailed outlines inclusive of instructions, strategy, and sources for writers to use when drafting content
- Staging blog posts in content management systems
- Editing long-form blog posts on website copy for SEO best practices and against client content briefs for style, tone, voice, etc.
- Communicate with a remote team of writers/editors on editing and submission deadlines with little to no oversight from Manager, Content
- Lead competitor research for clients during onboarding, ensuring that content briefs are completed and formatted for the entire accounts team.
- Lead content brainstorming/writing pitches, finding content gaps and opportunities to rank in featured SERP boxes, etc.
- Lead editorial calendar creation/management — (e.g. once we have the topics approved, slate everything in and double check project timeline dates are correct).
- Assist with creating monthly content reports for client campaigns, using tools such as Google Analytics, Buzzsumo, SEMRush, and more.
- Bring new ideas to the table about how to improve our internal production process.
- Collaborate with SEO Strategist and Client Services on strategic campaign shifts/initiatives with little oversight from Manager, Content.
- Assist with research, planning and pitching of publishers for backlinks & promotional efforts when new content is created. · Assist with strategizing, composing, and reporting on email content and campaigns
