- Lead strategy for go-to-market plans by working across MarComm, Demand Generation, and Customer Experience
- Work with internal and external Creative teams to develop compelling messaging and with Analytics team to evaluate program/campaign performance
- Develop A/B testing and optimization plans to continually improve our product-audience fit
- Monitor trends across education landscape to identify opportunities to drive business goals
- Serve as a credible subject matter expert with a working knowledge of areas of responsibility
- Forge strong relationships with internal teams and external organizations
- Ensure thorough, timely and accurate stakeholder communications
- Coach, lead, manage, and inspire a high-performing results-oriented team.
Supervisory Responsibilities:
This position manages a team of Product Marketing Managers who are entry to mid-career level.
MINIMUM REQUIRED QUALIFICATIONS:
- 8+ years of Marketing experience OR
- Equivalent combination of education and experience
- Experience marketing a digital/online product or service