Are you a savvy social media marketer with a pulse on major and emerging channels and trends?
Do you love driving innovation and testing new strategies and tactics?
Are you a social storyteller who thrives on creating meaningful brand experiences through engaging copy and visuals?
If you answered ‘yes,’ let’s talk!
We are seeking a contract Social Media Strategist to help our team to develop and execute social media strategies and programs for our clients that support business goals. You’ll help with the social editorial calendar processes and work with internal teams to ensure content and creative is optimized for the platform(s), aligned with best practices, reflect the brands’ tone and voice, and be impactful for the target audience(s). In addition, diving into community conversations to help build customer advocacy and humanize the brands we work with should be your passion. You’ll also contribute to research, POVs, and campaign planning and execution, then leverage industry expertise and data to craft actionable insights and recommendations to help us present to clients. Superior organization and communication skills, creative problem-solving, thought leadership and constant curiosity are crucial to ensuring the success of the team, the company, and our clients.
The successful contractor must be results-oriented, can pivot and juggle multiple assignments, be open to learning new things, and dig in and help where needed.
Responsibilities include:
- Help manage day-to-day relationships w/ clients, including planning, development & execution
- Help with the editorial strategy and calendar processes; assist in publishing as needed
- Oversee timelines and collaborate with internal creative and copywriting teams to drive social content creation and on-time delivery
- Review and QA social content for adherence to best practices and brand tone and voice
- Lead development/execution of social media campaigns/tactics that align client’s goals
- Analyze and report on campaign performance by providing actionable insights and optimization recommendations to foster program growth
- Create and direct client-facing presentations/reports that show an understanding of client/program goals, and social’s role in their marketing mix & tie results to business outcomes
- Assist in creating strategy decks for new/existing clients, merging content, creative, paid social media components, etc.
- Stay updated on industry trends, research new tools, changing audience preferences, and brainstorm and recommend new ideas for campaigns
- Familiarity with creating and managing budgets, goals, and projections
- Prioritize commitments while working on numerous projects
- Take proactive steps to ensure quality & timeliness while staying within budget
Requirements include
- 4+ years of experience managing large, complex B2B social programs across platforms such as LinkedIn, Facebook, Twitter, Instagram, YouTube, etc.
- Proven track record of developing social program and content strategies, including tone and voice guidelines and content mix recommendations, that deliver tangible results
- Demonstrated experience presenting social content strategies and recommendations backed in data to leadership and the C-suite
- Experience using social media management tools (i.e., Sprout, Khoros, Sprinklr, Hootsuite, etc.)
- Deep understanding of social platform nuances and industry best practices, news, and trends
- Ability to be a consultant/strategic advisor to clients, assisting with their business goals
- Excellent verbal/written communication skills, including building presentations & spreadsheets
- Experience using social media analytics platforms and tools to derive performance insights
- Experience creating and managing employee advocacy programs, including understanding how to write in “the voice of the coworker”
- Experience with social listening/monitoring tools (i.e., Brandwatch, TalkWalker, Meltwater, etc.)
- Willingness to jump right in, collaborate with internal and external stakeholders, and push your thinking and the company’s work in new directions
- Marketing agency experience preferred
- Experience working with programs like PhotoShop and Canva is a plus
- Influencer marketing experience is a plus
- Experience with large, complex, fragmented organizations is a plus