Social Media Manager, Paid & Organic (Contract)

WaitWhat is creating the most valuable independent portfolio of premium content IP that elevates human potential.

Downloaded more than 130 million times, WaitWhat’s media properties have defined new genres in the areas of business (Masters of Scale with Reid Hoffman), wellness (Meditative Story) and creativity (Spark & Fire). In everything WaitWhat creates, it aims to share hard-won wisdom from the most iconic people of day, to newer voices, sparking curiosity and helping us live at the top of our potential.

WaitWhat’s approach to content is unique in the industry, with a passion for inventing new business models and building inventive partnerships.

The Role

WaitWhat is looking for a contract Social Media Manager. As part of our Alliances, Audience Development and Growth team, the Social Media Manager will help lead WaitWhat’s strategy and execution to create compelling, meaningful, and engaging content on social channels across WaitWhat’s properties. The ideal candidate is a natural storyteller who leverages data-driven insights to bring awareness and build audiences around new and existing initiatives. You stay abreast of budding trends and see opportunities to capitalize on them before anyone else, crafting innovative campaigns that feed into WaitWhat’s big growth goals across properties. Reporting to the Senior Manager, Audience Development and Product, you will also work toward optimizing organic and paid performance, tackling data from a variety of sources to help define and implement successful digital approaches and strategies.


  • Develop social media strategies and lead the content planning and calendar process for all WaitWhat properties, working closely with leadership and creative teams.
  • Partner with Audience Development team to support development of social assets, including crafting briefs, conducting tests, and reporting on insights and analytics to continuously optimize our creative strategies across video, organic, and paid social.
  • Partner with the Design team to concept and storyboard both still and video organic and paid assets, and then execute high-quality content delivery across all relevant social and digital channels.
  • Demonstrate advanced editorial craftsmanship, storytelling, and copywriting skills.
  • Work alongside the Alliances team to manage partner relationships around aligned digital media campaigns.
  • Run the day-to-day management of a portfolio of paid campaigns including, but not limited to campaign, ad set, and ad creation process and optimization decisions.
  • Set KPIs, track, report, and present data-driven campaign performance and channel insights to internal stakeholders.
  • Make optimization recommendations based on data to advance company goals.


  • 4+ years of experience in growth and performance marketing, with 2-3 years dedicated to paid social and campaign management.
  • Hands-on campaign management experience with key organic and paid social channels including but not limited to: TikTok, Instagram, Facebook, LinkedIn, & Twitter/X.
  • Experience with analytics querying, dashboarding, and creating comprehensive data reports.
  • Professional experience with social media monitoring and scheduling tools, such as Sprout Social and/or Hootsuite.
  • Confidence in executing tasks independently, working with remote team members, and interacting with senior executives.
  • Strong organizational skills and an ability to multitask on deadline.
  • Love of the startup environment, energized by an all-hands-on-deck, solutions-oriented team culture.

Nice to haves:

  • Experience working in an agency or start-up environment.
  • Management of influencer and creator-driven social media campaigns.
  • Built and maintained digital-first communities from the ground up.
  • Proficient in basic design skills, using Photoshop and/or animation tools.


We are headquartered and have an office in NYC but the team is distributed around the country so unless you need to be in an office with your colleagues, we are open to hiring anywhere in the US. This is a contract position (30-40 hours weekly) with the option to work remotely, and the potential to transition to full-time for the right candidate. We’re an anti-racist organization, committed to equity and diversity of all kinds — on our team, among our investors, and as represented on our media properties. Kindness and honesty are hallmarks of our culture and critical filters in our hiring process.