This is a contract position providing services to Nestlé in the USA through a third-party staffing services organization. If you are selected for this role, you will be an employee of a third-party staffing partner and not Nestlé in the USA.
THIS IS A 12 MONTH CONTRACT ROLE. REMOTE CANDIDATES WILL BE CONSIDERED. Team is based in Arlington, VA.
Social Media and Content Creation Specialist
Requisition: 266829
You know us as the food and beverage company behind a lot of your favorites like Nestle Toll House, Stouffer’s, Coffee mate, Lean Cuisine and DiGiorno, as well as new discoveries like Sweet Earth and now Perrier and S.Pellegrino! Across our organization, we’re creating a workplace where collaboration is important, courage is rewarded, speed is expected, and agility is the norm to delight our consumers every single day.
POSITION SUMMARY:
Do you see yourself as someone who thrives at creating engaging social content, and has a passion for baking, most specifically with the original chocolate chip cookie brand, Nestle Toll House? If so, this is the role for you! The Specialist, Social Media and Content Creation for Nestle Toll House is a new role on our Community Management team responsible for creating relevant content, communicating the brand’s voice, growing the brand’s TikTok audience and fan base, and engaging with fans across active social media platforms, including TikTok. The ability to drive ideation and creativity will be critical, while supporting in the development and execution of a unique social strategy. This includes developing breakthrough content, engaging with brand fans, communities, like-minded brands, creators, and more across the platform to drive growth and relevancy. This is an exciting opportunity to join an energetic and creative team, and play an important role in driving engagement with Nestle Toll House fans and beyond.
The approximate hourly pay for this position is $46-49/hour. Please note that the pay range provided is a good faith estimate for the position at the time of posting. Final compensation may vary based on factors including but not limited to background, knowledge, skills, and abilities as well as geographic location of the position.
PRIMARY RESPONSIBILITIES:
Execution and Engagement
Produce and edit compelling TikTok and Reels content that drives engagement and keeps Nestle Toll House top of mind across the ever-evolving social media landscape
Participate, and at times, lead brainstorms to identify new opportunities for engagement and content creation
Plan and publish organic social content on TikTok as assigned, including the writing of organic copy
Monitor and moderate all social mentions of brands across TikTok to protect the brand, inform reporting, and identify engagement opportunities
Identify opportunities to engage real-time with consumers on TikTok who interact with brand social channels in positive conversations
Identify influencers and creators who organically engage with the brand, within baking or other relevant categories that would be a good fit for brand programs and partnerships
Strategy
Execute the organic channel and content strategy for the Nestle Toll House brand on TikTok
Ongoingly bring the Nestle Toll House voice to life and build a robust community of brand fans on TikTok
Bring a spirit of constant ideation, identifying ways to drive engagement through owned content, and participation in relevant trends and cultural conversations
Trend and Surprise & Delight Identification
Social listening across TikTok to identify opportunities for engagement
Identify relevant trends in the space to develop and execute content that allows the brand to be top of mind for our community
Identify key consumers to strategically execute surprise and delight opportunities to build relationships on social media
Integrated Marketing and Cross Functional Collaboration
Continuously collaborate closely with Community Manager and brand team to execute strategy, ideate, and more
Bring forward social-led activation ideas, and collaborate with Community Manager to develop and execute
Amplify engagement opportunities that come from experiential or PR activations.
Collaborate with Community Manager to deliver quarterly reports on performance and present to key stakeholders
Collaborate with stakeholders on legal process for social sweepstakes/contests in collaboration with the brand team
REQUIRED EDUCATION AND EXPERIENCE:
Bachelors Degree preferred, not required
Minimum of 1-3 years experience in social media management representing a brand or organization
Strong content creation skills that are distinctive and reflect the brand’s voice
Demonstrated ability to think creatively and have a strong understanding of culture
Proficient with content creation tools and technologies , including but not limited to iPhone, Canva Pro design, TikTok/Reels video editing, CapCut, Photoshop, etc.
Platform expertise in TikTok, Instagram, and more
Exceptional understanding of the social media landscape, social analytics tools and metrics
Exceptional communication (written and oral) skills
Experience successfully managing multiple projects simultaneously, collaborating and working successfully with multiple stakeholders and teams
Occasional travel to the Arlington, VA area is expected: 10-15% of the time
Personal interest in baking
PREFERRED EXPERIENCE:
Experience using Sprinklr social listening and publishing
Previous experience working with large brands and partner agencies
