- Lead overall channel and campaign strategy for key social channels in support of brand and business goals—current platforms include Instagram, Facebook, Threads and Twitter
- Conceptualize and produce dynamic visual content, including asset creation and in-house photo shoots for social channels, as well as write and edit all social copy, adjusting tone of voice for each specific channel
- Oversee content creation for short-form video platforms like TikTok + YouTube shorts alongside internal content creators
- Collaborate cross-functionally with various teams to ideate, conceptualize and execute monthly campaign programming
- Help administer and fulfill giveaways and other promotions
- Collaborate on reporting and social listening requests to garner actionable insights
- Establish the right KPI dashboards and reports, calculating and reporting out on these metrics in weekly, monthly and ad-hoc/campaign reviews, identifying underlying trends and actionable insights to continually improve
- Proactively develop best practices and standards to ensure we can scale our social media strategy, including evaluating and integrating any software tools to help support
- Serve as a key lead on the social team for ongoing projects and business priority needs that arise
- Explore and research social platform updates and emerging platforms to uncover brand opportunities
- Manage social content calendar and posting, maintaining brand look & feel consistency—briefing out content to outside content creators, creative digital partners, and in house content creators on a weekly/monthly basis
- Conceive, pitch, negotiate, and manage social partnerships end to end to introduce TULA to new customers and enhance our brand positioning (i.e. giveaways, content plays, etc)
- Review & approve all social content prior to publication
- Manage a direct report (Social Media Associate)—provides real time feedback that is actionable & ensuring clear goals & expectations are set that allows for direct report to grow
- Partner with Social Media Associate to grow and moderate TULA’s online community, ensuring all responses to comments and queries in a timely and engaging manner, while managing a consistent yet distinct voice across social platforms
- Serve as an in house content creator & online personality for the brand—creating weekly videos for TikTok/Reels/Stories
Qualifications
- 6 – 8 years of social media experience with beauty and/or direct to consumer brand experience preferred
- Impeccable written communication skills, especially as it relates to brand and product storytelling on social
- Experience managing a direct report is a plus
- Elevated creative eye and aesthetic with skills in photo, video, and design preferred
- Passion for exciting & engaging consumers
- Have the ability to analyze metrics to drive actionable next steps
- Are a quick-thinking, creative, hands-on, organized, problem-solver
- Have a desire to flourish in fast-paced environment with an entrepreneurial spirit
- Love pop-culture, skincare, health & wellness!
