Resident is the industry-leading start-up in the Direct-to-Consumer mattresses and other home furnishings space. Since our founding of the award-winning Nectar Sleep in 2016, we have launched additional new brands with the same mission of making inspiring products people love coming home to.
Every part of our company is built around growth, experimentation and velocity. If you believe in the importance of data-driven decision making and possess a truly customer-centric orientation, we might just be the right company for you!
About the Role:
Resident seeks someone with a curious personality who is analytical and passionate about marketing to join our team. An ideal candidate will be hardworking, creative, team-oriented and able to thrive in a fast paced environment. The Sr. Director – CRM will develop strategies to grow consumer revenue and manage all aspects of acquisition, retention, and engagement which includes: email marketing, sms, referral, and lead capture.
A successful candidate will have a strong analytical mind-set and be an organized team player who can communicate and collaborate across departments and levels of the organization and be a thought leader for developing new, innovative, results-driven engagement and retention programs.
This role will report into the EVP Marketing.
This is a Remote Position. Candidates must be authorized to work in the United States or Israel. Working on standard key holidays may be necessary.
What You’ll Be Doing:
- Own overall responsibility for the CRM function within the organization including team structure, strategy, vendor relationships, kpi’s, interdepartmental relationships, etc.
- Manage all costs associated with CRM inclusive of service providers, tools, contractors, etc.to ensure budgets are adhered to.
- Evaluate end-to-end customer journey across multiple channels (email marketing, sms, referral, and lead capture) and turn learnings into actionable next steps to build out a robust CRM integrated marketing program and team
- Design analyses to measure overall department performance vs. goals.
- Own testing and CRM product roadmap
- Own all brand content calendars and creative production process: creative briefs, planning, scheduling, and deployment
- Track and analyze campaign performance and provide actionable items to test and improve main KPIs on a period basis (weekly, monthly, and quarterly)
- Lead cross-functional relationships with brand, data and analytics, creative & communications, product, growth and customer success to ensure that final outputs are strategically aligned
- Leverage testing, segmentation, classification, and behavioral targeting to maximize engagement and nurture leads
- Maintain a deep understanding of CRM best practices, technology, and trends to react to new insights and behavior shifts
- Source vendors and negotiate contracts
Qualifications:
- Minimum of 6 years of CRM & Email marketing experience in eCommerce/DTC goods
- Must have experience managing a team of 2 or more
- Bachelor’s degree, preferred
- Data-driven individual with the ability to dig into large sets of data to interpret findings, analyze trends, recognize anomalies and make recommendations for testing
- Have the ability to develop a strong working knowledge of analytic tools such as Google Analytics and Looker
- A keen creative sensibility with exceptional written and verbal communication skills and meticulous attention to detail
- Must have experience with digital campaign creation and have some understanding of HTML code
- Must understand CAN-Spam laws and have knowledge of email industry best practices
- Ability to prioritize and operate with a sense of urgency
- Experience with ESP Klaviyo is a plus
- Experience in a fast paced, start-up environment with the ability to quickly get up to speed, iterate and take on other projects
- Ability to self-motivate and work independently
- Ability to work within a decentralized and very cool team
What We Offer (subject to eligibility requirements):
- Remote-first workplace (since 2016!)
- Competitive salary
- Annual bonus potential
- Health, Vision & Dental Insurance
- HSA company contributions
- 401K with company match component
- “Take what you need” PTO
- Wellness benefits
- WFH office and cell phone/internet stipend
- A FREE MATTRESS plus an awesome Friends and Family discount!
If you reside in a state or location where pay transparency laws or regulations have been adopted please read the following: The salary range for this position is of $186,000 – $207,500. We carefully consider a wide range of compensation factors, including your background, skills, qualifications, experience, geographic location and other non-discriminatory factors. These considerations can cause your compensation to vary. [Additionally, this role might be eligible for discretionary bonuses or commission payments]. For more information regarding the pay range applicable for this position, please contact us at [email protected]