Senior Direct Response Copywriter

At DraftKings, we’re inspired by our shared passion for developing creative solutions to complex challenges and empowering the people around us to do their best work. We are industry leaders in the digital entertainment and technology space and are propelled by constant curiosity and diverse perspectives.

Be the strategy behind the game.

DraftKings is seeking a strategic, Senior Direct Response Copywriter for our team. The successful candidate will be experienced with clear marketing strengths and a love for sports and/or casino. Primary responsibility will be writing digital and print advertising that delivers measurable positive business results. Sound good to you? Join us.

What You’ll Do as a Senior Direct Response Copywriter:

  • Collaborate with channel leads to review and understand consumer data and KPIs from our performance ad campaigns and strategize how to adjust the creative to get the best results
  • Work closely with the Direct Response Copy Lead to help establish an authentic “fan-to-fan” tone to build relationships with our target, driving the strategy and execution of all performance marketing
  • Utilize direct response best practices, user research and innovation to create effective performance marketing across Paid Social, Landing Pages, CRM, Direct Mail and more
  • Collaborate with designers to execute promotional creative deliverables

What You’ll Bring:

  • 5+ years of relevant performance marketing experience 
  • Experience in sports or iGaming advertising
  • Excellent communication skills, written and verbal
  • Strong attention to detail and grammatical editing skills
  • Creativity, collaborative spirit, confidence, initiative, and enthusiasm
  • Ability to work well under pressure in a fast-paced environment
  • Willingness to roll-up sleeves and get all project done – big and small

Join Us!

Our teams are fueled by innovation. We are looking ahead, building what’s next, and continuously reinventing the industry. We’re a publicly traded (NASDAQ: DKNG) technology company headquartered in Boston, with teams around the world and an expanding global presence.

We strive to create a place where all feel safe, empowered, engaged, championed, and inspired. DraftKings is proud to be an equal opportunity employer. This means we do not tolerate discrimination of any kind and are committed to providing equal employment opportunities regardless of your gender identity, race, nationality, religion, sexual orientation, status as a protected veteran, or status as an individual with a disability.

Ready to build what’s next? Apply now.

As a regulated gaming company, you may be required to obtain a gaming license issued by the appropriate state agency as a condition of employment.The US base salary range for this full-time position is $78,400.00 – $117,600.00, plus bonus, equity, and benefits as applicable. Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range and how that was determined during the hiring process.