Talbots is a leading omni-channel specialty retailer of women’s clothing, shoes and accessories. Established in 1947, the company is known for modern classic style that’s both timeless and timely, fine quality craftsmanship and gracious service. At Talbots relationships are the key to our business, we hire individuals who bring new ideas to the table, understand smart risk taking and can enhance an already thriving culture. With a commitment to offer modern classic style for every body type, through a full range of sizes, inclusive to every woman in your life.
Senior Digital Copywriter, Social Media
Bring women smile-worthy style across multiple generations, Talbots is a heritage retail brand with an established voice and a large, loyal customer base. But we’re always looking to attract new customers, and we have aggressive goals for digital growth in key demographics and core product categories.
If you have a knack and demonstrated ability translating brand voice to engaging social media posts across several platforms, this role is for you.
The ideal candidate loves storytelling and is passionate about the latest social media trends. You will have demonstrated the ability to tap into current trends, understand the differences between TikTok and Instagram, and have an infectious passion for social media in general, both professionally and personally.
The Digital Copy Team (part of the overall Copy Team and Creative Marketing Department) needs a creative thinker who can respond quickly to changing priorities, take direction from multiple stakeholders and write accurate, compelling copy in time for daily deadlines.
And, of course, have fun. Our motto is: If you don’t have fun writing it, they won’t have fun reading it.
What We Offer:
• Growth! Here at Talbots our goal is to give you the tools to grow beyond this position and into the next.
• Condensed Work Week! If we have no work obligations, our Life-Work balance approach allows for
us to start our weekend at 1pm on Fridays.
• Complete Benefit Package! Our benefits kick off the first day of the month after your start date!Discover more about our full benefits package here. We have competitive time off, including paid time to volunteer within the community.
• Merchandise Discounts! 50% off Talbots and our Haven Well Within brand as well as local business discounts (where applicable)!
What You’ll Do:
- Conceptualize new ideas for brand moment storytelling that are emotional and engaging.
- Optimizing social media posts (language, tone, message) based on our target audience’s behaviors and lifestyle.
- Complete specific requests based on monthly, weekly, and daily briefs from partners amidst an ever-growing, dynamic business and social media landscape.
- Work closely with digital marketing and merchants to amplify selling points for hero items and current storytelling objectives.
- Partner closely with Sr. Digital Designers, Sr. Art Directors, Sr. Merchants, Project Managers and key Stakeholders in making every piece effective, compelling, accurate and customer-centric to execute fresh approaches.
- Work on scheduled projects with the ability to switch gears at a moment’s notice to meet business needs.
- Partner with Project Management and Design to finetune processes and evolve best practices.
Who You Are:
• Bachelor’s degree in advertising, marketing, journalism, English or related field
- 5+ years copywriting experience in advertising, direct marketing, promotion, publishing, or related field. Background in retail a plus
- Has a portfolio of creative work that demonstrates focus on retail and/or web strategy and execution; or on catalog item copy, headline, long & short editorial. Or on all three (a link or PDF samples preferred)
- Understands the way a brand voice works in different channels; ability to strategize and craft it respectively. Proven ability to write with purpose, infuse copy with emotion
- Possesses strong concepting, detail-mindedness and a passion for words
- Loves teams, teamwork, listening, interpreting, learning, participating, and inspiring