OVERVIEW
The primary responsibility for the position of Search Engine Marketing (SEM) Associate is to assist in growing the business, driving qualified traffic to FTD.com, Proflowers.com and Flowerfarm.com through the execution and optimization of relevant, cost-efficient, results-oriented, profitable paid search strategies.
RESPONSIBILITIES
Manage SEM/PLA campaigns (60%) (a) Manage and optimize SEM campaigns and PLA product feeds through continuous testing and daily optimizations (b) Ensure ad and landing page quality through constant ad quality checks and audits in Google Analytics (c) Report and track ad spend to ensure accurate/healthy pacing to SEM budgets (d) Write compelling ad copy to be used in paid search campaigns
Key in on opportunities to continually drive PPC growth (20%): (a) Research and find opportunities within the SERP to gain competitive advantage (b) stay up to date with the latest industry trends in paid search to unlock future growth opportunities (c) utilize past learnings to positively impact and improve performance
Work cross functionally with other departments (20%): (a) Work with site team to merchandise paid search landing pages for optimal performance given product performance results (b) work with merchandising team to closely align on new product development/launches (c) Update cross functional documents with SEM strategy for new launches/initiatives/occasions/SEM pivots to be shared with teams
KNOWLEDGE, SKILLS AND ABILITIES
Minimum 1-year experience in Pay Per Click advertising (Google, Bing)
Previous experience with Google Analytics, Google Merchant Center, Google Ads & Google Ads Editor.
Previous experience with Google/Bing Shopping and Text ads.
Previous experience with product feeds/feed management (Salsify is a plus).
Strong knowledge in Excel, ability to utilize vlookups and create detailed pivot tables/charts.
Think Critically – You are a critical thinker who is well adept at solving complex problems.
Manage Time Efficiently – You are great with time management and have demonstrated the ability to handle multiple projects simultaneously meeting tight deadlines.
Well Organized – You possess strong documentation and organizational skills.
All About the Details – You are process and detail-oriented with a strong sense of responsibility, follow-through, initiative, and assertiveness.
Positive Mindset – You are able to see it through in challenging times and motivate your team with contagious positivity.
Self-Starter – Work in a dynamic, virtual environment requiring self-motivation and adaptability.
Provide Support – Provide additional support during key floral holidays such as Valentine’s Day and Mother’s Day.