Employer: Rain the Growth Agency
At a glance:
This is a mid-level advertising agency position providing day-to-day paid search media execution for performance and branding campaigns for our clients. While the main focus is Search, this role will expand to cover app campaigns, affiliate marketing, Amazon marketplace and so much more. The ability for this position to grow is limitless. While this position can be remote, PST hours are expected on a consistent basis.
What does the Paid Search Specialist do at Rain the Growth Agency?
Responsible for comprehensive management for our Paid Search initiatives.
- Work alongside your team lead on the planning, research, structuring & implementation of search marketing campaigns from start to finish, including the coordination and report delivery on campaign results (on a weekly/monthly/quarterly basis).
- Perform daily spend pacing and performance checks.
- Proactive optimization suggestions and successful implementation.
- Tracking ad copy and keyword performance in terms of client ROI and quality including A/B ad copy and landing page testing.
- Perform competitive analysis for all clients.
- Identify revenue growth opportunities, including quality assurance and client satisfaction.
- Take a cooperative role in the development of processes and best search marketing practices across the agency.
- This Specialist will take charge of our App Downloading campaigns across several of our most important clients.
- Develop industry thought pieces on trending topics that can be used to build the awareness of the agency, our App marketing practice, and improve your own skillset.
- Constantly monitor campaign performance and pacing, looking for optimization opportunities using a methodical framework to achieve goals and maximize results.
Build and maintain partnerships with internal and external teams
- Represent Paid Search & App Download campaigns within internal and external meetings as the SME.
- Implement best practices and collaborate to drive results.
- Work closely with your team and partners to develop strong working relationships.
Effectively manage your workload.
- Efficiently execute assigned tasks and manage your responsibilities to ensure quality of work.
- Maintain and adhere to agency process documents.
- Act as an important part of the Digital Media team working closely for the best interest of the clients and by extension the success of the agency.
- Contribute and participate with the ongoing growth of the Digital Media team including planning, training and skill development.
What makes a great Paid Search Specialist at Rain the Growth Agency?
- 1-3 years of hands-on paid search execution experience.
- App Campaign experience a plus.
- Agency experience is a plus.
- Technical knowledge of Search media buying platforms.
- Experience with reporting, tracking, and developing campaign insights.
- Willingness to go above and beyond for your clients’ needs including travel when necessary and some extended work days.
- Detailed budget management.
- Creative and strategic problem solver.
- Strong project management skills.
- Proficient in Microsoft Office – strengths in Excel and PowerPoint are a must!
- Appreciation of Rain’s Core Values