GOBankingRates™ is unique in the digital marketing and media industry – we combine marketing, digital, content and fintech. Our performance based approach increases brand awareness and generates targeted audience engagement on our internal web properties and partner sites.
Learn More About What We Do
The Media Operations Specialist role is tasked with monitoring and optimizing budget fulfillment, advertiser quality, and CTI GPM across GOBankingRates’ paid media network for the Personal Finance, Credit Card, Native, and Credit lines of business. To accomplish this, this role must effectively coordinate with multiple stakeholders such as Ad Operations, Media, Tools, Yield, Product, and Sales to successfully execute against allotted advertiser budget allocations, test and optimize ad products, and manage inventory flows and sources. Additionally, the Media Operations Specialist is responsible for assisting the Media Ops Manager with process innovation and strategic media planning.
How Will You Make an Impact?
Achieve Media Team GPM, quality, and scale goals month over month across the Personal Finance, Credit Card, Native, and Credit verticals.
Inventory management: tracking publishers’ supply/inventory while assuring highest possible fill rates, assist Media AMs in vetting out new inventory sources, and optimizing existing placements.
Data driven performance monitoring/optimizations based upon budget fulfillment, advertiser quality, CTI GPM.
Product performance optimization (offer row position, qualifier page, whole row clickable) and collaborating with Product to develop new templates & features that directly impact publisher revenue and advertiser quality.
Coordinate with Yield, Account Strategy, Media, and Ad Operations for any campaign changes (pricing/budget updates, compliance updates, etc.)
Support Media Ops Billing process
Administrative ticketing via Salesforce and JIRA (ie. rate updates, campaign pauses, budget updates, traffic increases/decreases, managing allocated targets).
Coordinate with Product and Media Teams on testing to improve CTU/advertiser performance across network sites.
Support SEM, Credit Card, and Native channels as needed to drive new channel growth, improve reporting, and assist Media Buyers with developing media plans.
Report to Manager, Media Operations any tactical roadblocks, issues, successes, and wins on a weekly cadence.
Support the Media Operations Manager and Lead in the strategic/tactical development of process improvements.
Assist Media Operation Specialists with building and maintaining team documentation of process and procedures within Confluence.
What Do You Bring to Us?
1+ years’ experience in a yield optimization, inventory management, sales operations, or product management role. Digital experience is a MUST.
Proven business sense and problem solving, critical thinking, project management, and analytical skills
Excellent written, verbal, and interpersonal skills
In-depth knowledge of digital advertising
Ability to initiate and drive projects to completion with minimal guidance
Ability to answer client questions and prepare recommendations that proactively address any concerns
Nice-to-have Skills
Advanced Office skills
Experience with Ad servers, tagging, and pixels
History of troubleshooting ads on pages
Media Planning experience
Campaign Optimization
Benefits
Competitive salary with excellent growth opportunity; we pride ourselves in having a team that exudes leadership, high initiative, creativity and passion.
Awesome medical, dental and vision plans with heavy employer contribution
Paid maternity leave and paternity leave programs
Paid vacation, sick days and holidays
Company funding for outside classes and conferences to help you improve your skills
Contribution to student loan debt payments after the first year of employment
401(k) — employees can start contributing immediately. After the first year, GOBankingRates matches your contribution up to 4% of your salary
A note about our response to COVID -19 and our new norm: The world has changed and we know it’s important to adapt and to do our part to take care of our teams in this global pandemic. Our number one priority is to have our team feel safe, balanced and connected. We’re committed to providing our teams with the best resources and tools to navigate this new virtual world that we’re living in. We’ve also reinvented the ways in which we recognize, celebrate, and engage with each other to keep our culture strong!
Here’s a peek into our world at GOBankingRates –
Our teams are working remotely 100% for the foreseeable future and have flex time. We’re in the digital media space so we’re mobile and flexible!
*Option to work from an office (if you need to get away!)
Tools & resources are available to keep our team connected across North America. (JIRA, Trello, Airtable, Slack, Zoom and so much more!)
To keep our community engaged and connected, virtual team building events are held weekly and monthly.
For wellness and balance, weekly virtual fitness classes such as yoga are available.
To care for the local communities that we’re a part of across the U.S our team members host socially distanced philanthropic events every quarter.
And most importantly, we’ve committed to consistent and transparent communication to help us all stay informed, engaged and to keep us on our path to success and #greatness.