The Manager, Enablement Content Marketing will work to clarify and reinforce Aledade’s value proposition to a wide variety of audiences. This professional will lead our content strategy for high-profile content streams at the company, creating, curating, and harmonizing our existing and future content to ensure consistent market positioning, accelerate growth, and facilitate adoption of our products and services with prospective and current primary care practices, health centers and health systems.
This will include leveraging data and performance metrics to develop, implement and lead cohesive strategies to update educational material, sales collateral, website copy and other customer acquisition efforts. Additional work will include leading collaborative efforts with our business development, policy, corporate communications, performance and other teams to understand and tailor content to relevant audiences (e.g. payers, policymakers, patients and general audiences). This role will help to drive the adoption and improvement of existing and new processes to ensure maximum efficiency.
Primary Duties
- Manage a team of 2-3 writers in the production of marketing content
- Strategize and develop content for the sales team, topical marketing campaigns, product and service promotions, and other business objectives
- Coordinate with key stakeholders to develop and implement content marketing strategies
- Gather and report on audience insights, performance data and distribution plans
- Establish, streamline and advance content development and management processes
Minimum Qualifications
- Bachelor’s degree in marketing or related discipline
- 8+ years of marketing and content creation experience, with at least 2 years of that experience in healthcare marketing (e.g., value-based care, ACOs, PCMH, bundled payments, payer, etc.)
Preferred KSA’s
- Thorough knowledge of current healthcare issues, and deep familiarity with local, regional, state, and national market trends
- Excellent communication and collaboration skills across multiple stakeholders, seniority levels, and teams, including ability to tell a cohesive story that aligns with business goals
- Proven success working cooperatively and strategically in a team-oriented matrixed environment with the ability to influence and interact with all levels
- Team player with the ability to work with a remote and nationally distributed team
- Strong analytical abilities in researching topics and distilling critical issues
- Understanding of and commitment to high editorial standards and content integrity
- Experience leading a dedicated team in the coordination, delivery and distribution of content
- Ability to navigate fast-moving, deadline-driven workplace with agility and comfort in pivots in direction
- Organizational, time management and prioritization skills, with a proven track record in handling multiple projects at once
- Experience in value-based care (e.g., ACOs, bundled payments, etc.)
- Design experience (Adobe Creative Suite, Illustrator, etc.)
- Strong skills in Google Workspace, including Documents, Sheets and Slides
- Familiarity with content management tracking and distribution systems and platforms, including, but not limited to, Brandfolder, Smartsheets, Monday, Brandfuel, etc.
Physical Requirements
- Sitting for prolonged periods of time. Extensive use of computers and keyboard. Occasional walking and lifting may be required.
Who We Are:
Aledade, a public benefit corporation, exists to empower the most transformational part of our health care landscape – independent primary care. We were founded in 2014, and since then, we’ve become the largest network of independent primary care in the country – helping practices, health centers and clinics deliver better care to their patients and thrive in value-based care. Additionally, by creating value-based contracts across a wide variety of payers, we aim to flip the script on the traditional fee-for-service model. Our work strengthens continuity of care, aligns incentives, and ensures primary care physicians are paid for what they do best – keeping patients healthy. If you want to help create a health care system that is good for patients, good for practices and good for society – and if you’re eager to join a collaborative, inclusive and remote-first culture – you’ve come to the right place.
What Does This Mean for You?
At Aledade, you will be part of a creative culture that is driven by a passion for tackling complex issues with respect, open-mindedness and a desire to learn. You will collaborate with team members who bring a wide range of experiences, interests, backgrounds, beliefs and achievements to their work – and who are all united by a shared passion for public health and a commitment to the Aledade mission.
In addition to time off to support work-life balance and enjoyment, we offer the following comprehensive benefits package designed for the overall well-being of our team members:
Flexible work schedules and the ability to work remotely are available for many roles
Health, dental and vision insurance paid up to 80% for employees, dependents, and domestic partners Robust time off plan 21 days of PTO in your first year 2 Paid Volunteer Days & 11 paid holidays
12 weeks paid Parental Leave for all new parents
6 weeks paid sabbatical after 6 years of service
Educational Assistant Program & Clinical Employee Reimbursement Program
401(K) with up to 4% match
Stock options
And much more!
