Audience Engagement Specialist

Gannett Co., Inc. (NYSE: GCI) is a subscription-led and digitally-focused media and marketing solutions company committed to empowering communities to thrive. With an unmatched reach at the national and local level, Gannett touches the lives of millions with our Pulitzer Prize-winning content, consumer experiences and benefits, and advertiser products and services.

Our current portfolio of media assets includes The USA TODAY NETWORK, which includes USA TODAY, and local media organizations in 43 states in the United States, and Newsquest, a wholly-owned subsidiary operating in the United Kingdom. We also own digital marketing services companies under the brand LocaliQ, which provide a cloud-based platform of products to enable small and medium-sized businesses to accomplish their marketing goals. In addition, our portfolio includes one of the largest media-owned events businesses in the U.S., USA TODAY NETWORK Ventures.

The Audience Team in the South Region of the USA TODAY Network plays a crucial role in ensuring high impact local journalism reaches its maximum audience, helping to support our newspapers in the region and grow and retain subscription bases for our publications. This role will work closely with the Tennessean newsroom based in Nashville.

Audience Engagement Specialists are strategic partners and the architects of overall publication plans for our journalism in order to maximize audience and subscription growth. The Audience Engagement Specialist ensures that the right content is published and delivered to the right audience in the right way on the right platforms at the right time, both in advance planning and execution. Using analytics to create plans, adjust plans in real time and help advise on reporting holes or opportunities is key.

This is a multi-newsroom, multi-platform role that empowers strategic work with other journalists to brainstorm and execute digital storytelling, such as photos, videos, graphics, sidebars and social cards; native platform management with home page/app curation, newsletters and push alerts; search optimization; and social media platforms.

The Audience Engagement Specialist is a strategic partner for local editors and reporters within the newsrooms they are assigned.

They will have or hone strong news judgment toward promoting stories on our native platforms, search, social and in print. Editors trust their Audience Engagement Specialists partner to make independent decisions about how and where content is presented.

This role may require occasional early morning or late-night hours and weekend shifts to manage platforms and respond to breaking news.

Responsibilities include:

·Partnering with editors on premium schedule and staying updated on best practices regarding subscriber-exclusive content.
·Maintaining digital and print content calendars via Presto Suite and determining embargo times to reach target audience. Keep a birds-eye view of content across the newsroom and Network.
·Managing native and off-site platforms: Scheduling and setting up home front stories, push alerts and social media posts. Time of day for target audience is top of mind.
·Optimizing premium and high-potential content for search, recirculation and deeper audience engagement time.
·Enhancing content with video, galleries, SEO meta-data, hyperlinks and images.
·Writing effective digital headlines, promo briefs and breaking news alerts that help attract audiences.
·Spotting and correcting issues related to grammar, spelling, punctuation and style.
·Creating social cards via Canva for high-potential stories and scheduling them on social media platforms.
·Using and Google Analytics to make data-driven decisions and advise on opportunities targeting the audience funnel.
·Attending newsroom/team meetings and possibly running meetings.
·Helping newsrooms swarm breaking news and trending by suggesting (and sometimes writing) stories targeting search and social. This will include search optimization and formatting live blogs. It may include creating content and gathering user-generated content.
·Sharing content to other planners/sites and searching for content to promote on yours, including USA TODAY and sites in the regional structure.
·Enforcing workflow standards, including planning communication and deadlines.
·Serve as a secondary print planner when necessary


·Bachelor’s or master’s degree in communications, journalism, marketing, or related field preferred or equivalent combination of education and experience.
·3+ years’ experience in a news or social media role
·Proficiency in digital platforms, such as websites and apps, social media and search
·Experience with content analytics tools, such as Google Analytics or is a plus
·Experience in a deadline-driven environment
·Strong communication skills and a willingness to collaborate is a must
·Ability to work quickly and accurately under pressure and breaking news

We are eager to learn more about you and how you fit this role. When you apply, don’t limit your upload to a resume; show us what you’ve done. To do so, put together a single document file that includes the following, in this order:

1.Your resume – one to two pages.

2.A cover letter that outlines how you would approach the job.
3.Links to 3-6 online samples of your work. Show us what you’ve produced or had a hand in that best reflects what you can do in your desired role.

It is important that these items be assembled into a single document and uploaded in PDF format. Completing these steps will ensure that your application receives the highest consideration.

The hourly rate for this role will range between $15.90 and $29.30.  Variable compensation is not reflected in these figures and based on the role, may be applicable. Exact compensation may vary based on skills, experience, location, and union representation, if applicable.