We’re hiring a writer.
We’re looking for someone to write typical B2B content that doesn’t read like your typical (terrible) B2B content.
You’ll write things like blog posts, case studies, emails, and e-books.
And you’ll do this while avoiding all the traps and tropes common to the genre. You’ll resist the easy cliche, the empty jargon, and the overwrought sentence. You’ll aim for more than vapid generalizations and sophomoric insights.
You’ll write things that are clear and conversational, interesting and useful.
Some details:– You’ll report to the marketing manager and closely collaborate with the whole marketing team including the CMO, head of editorial, and the demand generation, design, and social media teams. You’ll also work with other departments such as sales and people ops.- ModSquad is primarily a remote company and we’re a distributed team. This is a remote position. Collaboration tools include Slack, Google Docs, and Asana.
How to Apply:– We strongly encourage a cover letter. (You’re a writer, right? Write!) And you’ll want to include some writing samples.
Our Ideal Writer:
- Knows how to tell a story. About anything
- Presents ideas in a coherent, logical order
- Knows how to write effectively for skimmers
- Values verbs over adjectives. Is suspicious of adverbs
- Resuscitates sentences using the Paramedic Method. Has read Revising Prose more than once
- Has read Several Short Sentences About Writing and has … thoughts
- Can diagram a sentence
- Writes in a way that, when read aloud, sounds natural
- Questions terms such as ‘B2B’ and ‘content’
- Is curious and can find something interesting in any topic
- Is already thinking about how to improve this job description
What you’ll do:
- Write B2B content – lots of it
- Follow editorial, voice, and tone guidelines
- Proofreed, carefully
- Help interview clients and experts
- Research
- Layout and publish copy in tools like Mailchimp and WordPress
- QA deliverables (email, blog posts, pdfs, etc.)
- Optimize for SEO (without ruining the voice or message)
- Track and analyze performance in Google Analytics
What you’ll need:
- Evidence of that you have done and can do each aspect of the job. Ideal candidates would have a bachelor’s degree and few years of experience as a working writer. What matters most is your ability to write.
- We’d love for you to have all the typical desirable traits you find in job descriptions. You’re collaborative and know how to accept and apply feedback. You’re detail oriented and have a strong work ethic.
Things that would be helpful:
- Industry experience
- Marketing experience
- Familiarity with marketing automation software such as Pardot or Hubspot
- Familiarity with Markdown, HTML, Github