Criteria is a technology company that’s changing the way organizations find and hire great talent. Headquartered in Los Angeles with offices in New York, Brisbane, Melbourne, and Sydney, Criteria is a global company and we’re growing quickly. We’ve been featured on the Inc. 5000’s list of fastest-growing private companies in the U.S. for the last seven years and have been recognized as a Best Place to Work by Inc. and Built In LA.
Most importantly, people are at the heart of everything we do. Our mission is to help companies and job candidates connect to do fulfilling, meaningful work together. We hire with the same intention to provide a collaborative, inclusive, and balanced environment where every individual can bring their best selves to work.
About the Role:
The Email Marketing Manager will be a member of the Criteria Global Marketing team and is responsible for designing, executing, and tracking email marketing campaigns for customer acquisition, retention, reactivation, and nurture to drive demand and accelerate marketing sourced revenue. This role will report to the Director, Demand Generation.
What You’ll Do:
- Leverage the company’s current marketing tech stack
- Monitor all email campaign performance
- Collaborate to develop drip/nurture campaigns to support campaign effectiveness
- Move leads through lifecycle stages to MQL for hand-off to Sales
- Work with Product, Customer Success our Customer Experience Analyst to segment, capture, and store customer feedback and deliver customer communications
- Created engaging campaigns for reactivation and win-back
- Planning and coordinating annual events (~10% of time)
What You Should Know/Have:
- Experience conceptualizing, implementing, managing, and performance tracking of complex end-to-end email marketing programs.
- Familiarity with Salesforce CMS and Pardot MAP.
- Strong persuasive copy writing skills with an understanding of email design best practices; including list growth and maintenance, A/B testing (layout, format, frequency, images, etc.), delivery and deliverability issues, segmentation
- Experience with executing campaign across the customer relationship lifecycle; including acquisition, retention, loyalty and referral, and reactivation.
- Demonstrated ability to develop complex lead nurturing campaigns at different marketing funnel stages to attract and grow MQLs.
- Demonstrated ability to design and execute lead nurturing campaigns to convert acquired leads to sales readiness.
- Demonstrated ability to meet deadlines and manage multiple concurrent tasks, on time and within budget.
- Demonstrated ability to form positive cross-functional and intra-team relationships.
- Demonstrated ability to learn new information, willingness to adopt new ways of working and innovation-focused approach to continuous improvement.
- Demonstrated ability to work both autonomously and collaboratively to deliver a planned program of work aligned to measurable KPI’s.
- Data-driven with a strong analytical background
- International email marketing and HTML experience a huge plus.
What Criteria Brings to the Table:
- Excellent benefits package (including medical, dental, vision, life insurance, generous paid parental leave policy, and more!)
- 401(k) with employer match
- Monthly technology (mobile phone/internet) allowance
- Flexibility to work fully remote, 100% in office, or hybrid
- Equity options in a rapidly growing company
- And a competitive compensation package
Our Mission Around Diversity, Equity, and Inclusion
We firmly believe that working in a culture focused on diversity, equity, and inclusion spurs innovation, creates healthy and high-performing teams, and delivers superior customer experiences. We will create and nurture a global company culture where we confidently bring our authentic selves to work every day: where the only criteria for advancement are the quality of our work, the contributions we make to our teams and the business, and our ability to lead; and where our individual differences—whatever they may be—are valued, explored, and appreciated.