- Own a holistic site merchandising strategy led with data and the customer experience at the core.
- Work cross-functionally with Buying, Marketing, and Creative teams to understand the timing of new products and categories launching. Plan and execute product and category launches. Ensure products are mapped to all relevant pages on site and can be easily discovered.
- Use data to regularly optimize site navigation to best represent our full breadth of assortment in a way that drives high customer engagement and revenue/click.
- Work cross-functionally to execute curated landing pages to support major campaigns (Holiday Gifting, Holiday events, etc.). Maintain these pages throughout campaign life and optimize based on mid-campaign performance.
- Review data weekly and on an ad hoc basis to understand performance of site merchandising tactics and continuously find opportunities to improve metrics.
- Develop regular site auditing process to identify issues and work with appropriate teams to have them resolved quickly.
Required Qualifications:
- 5 years of relevant experience in an eCommerce Merchandising role at a DTC brand (high growth company a plus!)
- Experience with the ShopifyPlus platform and Algolia
- Expertise in e-commerce analytics and/or BI tools such as Google Analytics 4, Looker, etc. and utilizing them to build executive reporting and dashboards
- Ability to work efficiently in a remote or hybrid environment with cross-functional teams
- Experience with building A/B testing campaigns, analyzing, and executing on data learnings
- Analytical with the ability to interpret and act on metrics
- 4+ years of experience in customer-focused e-commerce environment
- Excellent collaboration and communication skills to enable a highly cross-functional role
- Strong understanding of ecommerce and site merchandising best practices
- Comfortable shifting back and forth between tactical execution and strategic thinking
- Strong customer obsession focused on building the right site experience for the customer
- Analytical and process-oriented, comfortable making data-driven decisions
