Customer Marketing Manager in Helena, Montana

  • Design and execute marketing campaigns that promote the adoption of new products, features, or services by existing customers.
  • Collaborate with cross-functional teams (design, content, product marketing) to create compelling content, messaging, and visuals.
  • Craft messaging that addresses customer pain points and demonstrates how additional offerings address their needs.
  • Work closely with customer success, sales, and product teams to understand customer needs and align cross-sell and upsell campaign execution and support.
  • Collaborate on customer communication and engagement plans with CX partners to ensure a consistent and seamless customer experience.
  • Monitor and measure the effectiveness of cross-selling and upselling campaigns using relevant metrics.
  • Provide regular reports on campaign performance and recommendations for optimization.
  • Nurture strong customer relationships through personalized communication and value-driven interactions.
  • Implement strategies to enhance customer loyalty and satisfaction.

What you bring:

  • 5+ years of experience in marketing, customer marketing or related roles.
  • Proven track record of developing and executing successful cross-sell and upsell campaigns.
  • Strong analytical skills with the ability to interpret customer data and insights.