- Design and execute marketing campaigns that promote the adoption of new products, features, or services by existing customers.
- Collaborate with cross-functional teams (design, content, product marketing) to create compelling content, messaging, and visuals.
- Craft messaging that addresses customer pain points and demonstrates how additional offerings address their needs.
- Work closely with customer success, sales, and product teams to understand customer needs and align cross-sell and upsell campaign execution and support.
- Collaborate on customer communication and engagement plans with CX partners to ensure a consistent and seamless customer experience.
- Monitor and measure the effectiveness of cross-selling and upselling campaigns using relevant metrics.
- Provide regular reports on campaign performance and recommendations for optimization.
- Nurture strong customer relationships through personalized communication and value-driven interactions.
- Implement strategies to enhance customer loyalty and satisfaction.
What you bring:
- 5+ years of experience in marketing, customer marketing or related roles.
- Proven track record of developing and executing successful cross-sell and upsell campaigns.
- Strong analytical skills with the ability to interpret customer data and insights.
