by Terrance Ellis | Jan 13, 2026 | Uncategorized
If you know how to write video that converts and you can back your instincts with performance data, Launch Potato wants you leading the charge. This is a player-coach seat: you’ll write, set standards, and run a copy system that scales across paid channels.
About Launch Potato
Launch Potato is a profitable digital media company reaching 30M+ monthly visitors through brands like FinanceBuzz, All About Cookies, and OnlyInYourState. As “The Discovery and Conversion Company,” they connect consumers with leading brands through data-driven content and technology. They’re remote-first across 15+ countries, operating with speed, ownership, and measurable impact.
Schedule
- Location: Remote (United States)
- Employment: Full-time
- Compensation: $110,000 to $135,000 per year
- Work style: High-performance, data-driven paid media environment
What You’ll Do
- Own the brand writing strategy across paid media channels, keeping voice and positioning consistent
- Build, refine, and scale positioning playbooks that drive conversion-focused copy
- Set and enforce quality standards for ad copy, landing pages, CTAs, and video scripts
- Oversee copy velocity and performance across paid social, search, display, and programmatic
- Analyze campaign data to identify winning messaging patterns and guide optimizations tied to ROAS and CTR
- Write high-impact copy for priority campaigns, vertical launches, and rapid-test environments
- Source new angles using market trends, consumer insights, competitor messaging, and internal performance data
- Turn insights into testable hypotheses and scalable messaging strategies that unlock incremental revenue
- Lead video script development for TikTok, Reels, and YouTube with performance and compliance guardrails
- Partner with Compliance and vertical leads to keep messaging accurate, current, and risk-aware
- Manage a network of freelance writers and collaborators, ensuring throughput, deadlines, and quality
- Own writing resourcing and budget, maximizing ROI through smart allocation
- Build workflows, systems, and training to improve creative operations and knowledge sharing
What You Need
- 4 to 6 years of performance marketing copywriting experience with a strong portfolio across paid social, search, and programmatic
- 2+ years in a creative leadership, editorial lead, or player-coach role managing writers or creative contributors
- Strong direct response foundation, consumer psychology instincts, and performance creative strategy chops
- Analytical mindset: you can interpret campaign data and optimize copy based on insights
- High proficiency writing video scripts that perform on TikTok, Reels, and YouTube
- Strong communication skills and comfort collaborating cross-functionally in a remote environment
Benefits
- Total compensation includes base salary, profit-sharing bonus, and competitive benefits (varies by level and location)
- Remote-first team with global collaboration
- Performance-based growth and advancement
Don’t sleep on the “player-coach” part. This is not a vibes-only writing gig. They want someone who can build a system, lead people, and still jump in the trenches to ship copy that prints.
Happy Hunting,
~Two Chicks…
by Terrance Ellis | Jan 13, 2026 | Uncategorized
If you can write video scripts that sell and you know how to read performance data without flinching, this is your lane. Launch Potato wants a player-coach who can raise the standard of their paid copy, scale what works, and build systems that keep performance climbing.
About Launch Potato
Launch Potato is a profitable digital media company reaching 30M+ monthly visitors through brands like FinanceBuzz, All About Cookies, and OnlyInYourState. As “The Discovery and Conversion Company,” they connect consumers with leading brands using data-driven content and technology. They’re remote-first across 15+ countries, built on speed, ownership, and measurable impact.
Schedule
- Location: Remote (United States)
- Employment: Full-time
- Compensation: $110,000 to $135,000 per year (base)
- Work style: High-velocity, performance-driven paid media environment
What You’ll Do
- Own brand writing strategy across paid channels (paid social, search, display, programmatic) to ensure consistent voice and positioning
- Build and scale positioning playbooks that drive conversion-focused copy
- Set quality standards for ad copy, landing pages, CTAs, and video scripts
- Oversee copy velocity and performance across channels, keeping output high and results higher
- Analyze campaign data to spot winning patterns and guide ongoing optimizations (ROAS, CTR, and more)
- Personally write high-impact copy for key campaigns, launches, and rapid-test environments
- Source new angles using market trends, consumer insights, competitor messaging, and internal performance data
- Turn insights into testable hypotheses and scalable messaging strategies that unlock revenue
- Lead video scripting for TikTok, Reels, and YouTube with performance and compliance in mind
- Partner with Compliance and vertical leads to enforce messaging guardrails and reduce risk
- Manage freelance writers and collaborators to maintain throughput and quality
- Own writing budget and resourcing while maximizing ROI
- Build workflows, training, and documentation to improve creative operations and knowledge sharing
What You Need
- 4 to 6 years of performance marketing copywriting experience with a strong portfolio across paid social, search, and programmatic
- 2+ years in a leadership or player-coach role managing writers or creative contributors
- Deep direct response chops, consumer psychology instincts, and performance creative strategy skills
- Strong analytical mindset: you can interpret data and adjust creative based on what it’s telling you
- High proficiency writing video scripts that convert on TikTok, Reels, and YouTube
- Clear communicator who can collaborate cross-functionally in a remote environment
Benefits
- Total comp includes base salary, profit-sharing bonus, and competitive benefits (details vary by level)
- Remote-first culture with global collaboration
- Performance-based growth (raises tied to results, not cost-of-living bumps)
Quick reality check: this job is not “creative vibes.” It’s creative with receipts. If your work can’t show impact, it won’t survive. If it can, you’ll eat here.
Happy Hunting,
~Two Chicks…
by Terrance Ellis | Jan 13, 2026 | Uncategorized
If you live for measurable wins, this role is built for you. Launch Potato wants a CRO-minded UX leader who can blend clean design with hard data, ship test-ready experiences fast, and move conversion rate and revenue per session like it’s your day job (because it is).
About Launch Potato
Launch Potato is a profitable digital media company reaching 30M+ monthly visitors through brands like FinanceBuzz, All About Cookies, and OnlyInYourState. As “The Discovery and Conversion Company,” they connect consumers with leading brands using data-driven content and technology. They’re remote-first across 15+ countries, with a culture built on speed, ownership, and measurable impact.
Schedule
- Location: Remote (United States)
- Employment: Contract-to-hire
- Compensation: $150,000 to $180,000 per year
- Work style: High-performance, metrics-driven environment
What You’ll Do
- Create CRO-optimized UX across Launch Potato web properties to drive revenue and performance gains
- Deliver complete, test-ready experiences from ideation to high-fidelity prototypes and developer handoff
- Lead projects end-to-end: stakeholder alignment, UX strategy, UI execution, post-test iteration
- Use behavioral data, heatmaps, user recordings, and metrics (CVR, RPS) to inform and validate decisions
- Improve underperforming journeys through iterative testing and optimization (qual + quant)
- Partner tightly with product, engineering, and stakeholders to ensure designs meet business goals and technical constraints
- Mentor and champion best practices to elevate design quality and experimentation culture
- Improve design systems and workflows to increase experimentation velocity and scalability
What You Need
- 8+ years UX/UI experience in performance marketing, lead gen, or CRO-focused environments
- Strong track record designing for conversion rate (CVR) and revenue per session outcomes
- Expert-level Figma (or equivalent) and strong Adobe Creative Suite fluency
- Hands-on collaboration with developers plus experience executing A/B tests for CRO
- Clear communicator who can explain design rationale to technical and non-technical audiences
- Ownership mindset: you spot problems early, propose solutions, and run them to ground
Benefits
- Total compensation includes base salary, profit-sharing bonus, and competitive benefits (varies by level)
- Remote-first team and global collaboration
This is your “show me the lifts” role. If your portfolio can’t tie decisions to outcomes, it’ll get ignored. If it can, you’ll stand out fast.
Happy Hunting,
~Two Chicks…
by Terrance Ellis | Jan 13, 2026 | Uncategorized
If you’re the kind of designer who treats conversion like a design material, this is that lane. Launch Potato wants a CRO-first UX leader who can ship test-ready experiences, run experiments with devs, and move metrics like CVR and revenue per session.
About Launch Potato
Launch Potato is a profitable digital media company reaching 30M+ monthly visitors through brands like FinanceBuzz, All About Cookies, and OnlyInYourState. They connect consumers with leading brands through data-driven content and technology, with a remote-first team across 15+ countries and a culture built on speed, ownership, and measurable impact.
Schedule
- Remote (United States)
- Contract-to-hire
- Compensation: $150,000 to $180,000 per year (base, per levels framework)
- Performance-driven environment (growth tied to results)
What You’ll Do
- Design complete, test-ready user experiences from concept to high-fidelity prototypes and dev hand-off
- Lead end-to-end design projects: stakeholder alignment, UX strategy, UI development, post-test iteration
- Analyze behavioral data and metrics (CVR, RPS), plus heatmaps and user recordings to guide design decisions
- Identify underperforming experiences and improve them through iterative UX/CRO design
- Partner closely with product and engineering to align solutions with business goals and technical constraints
- Champion best practices and mentor others to strengthen the UX culture
- Improve design and experimentation processes to increase testing velocity and scalability
What You Need
- 8+ years UX/UI experience in performance marketing, lead gen, or CRO-focused environments
- Proven ability to design with a data-informed, conversion-first approach (CVR, revenue per session)
- Strong A/B testing and experimentation collaboration experience with developers
- Mastery of Figma (or similar) for wireframing/prototyping; fluency with Adobe Creative Suite
- Excellent communication skills, able to present rationale to both technical and non-technical audiences
- Comfort operating independently, spotting gaps, and driving solutions without needing hand-holding
Benefits
- Total compensation includes base salary, profit-sharing bonus, and competitive benefits (details vary by level and employment stage)
- Remote-first, global team
- High-impact, high-ownership role
Urgency
Contract-to-hire + performance culture = they’re hiring for someone who can show wins quickly. Your portfolio needs to scream: hypothesis → design → test → lift.
Happy Hunting,
~Two Chicks…
by Terrance Ellis | Jan 13, 2026 | Uncategorized
If you love the game of keeping people watching and can turn watch time into revenue, this role is built for you. Launch Potato wants someone to own FinanceBuzz’s video strategy, especially on syndication platforms like MSN, and scale video revenue hard without sacrificing trust or quality.
About Launch Potato
Launch Potato is a profitable digital media company reaching 30M+ monthly visitors through brands like FinanceBuzz, All About Cookies, and OnlyInYourState. They connect consumers with leading brands through data-driven content and technology, operating with a remote-first, high-performance culture focused on speed, ownership, and measurable impact.
Schedule
- Remote (United States)
- Contract-to-hire
- Full time
- Compensation: $65,000 to $80,000 per year (base, per their levels framework)
What You’ll Do
- Own FinanceBuzz’s video strategy, planning, and performance with a primary focus on syndication (MSN especially)
- Build and manage the video content calendar and roadmap
- Select high-retention topics that maximize engagement, watch time, and revenue
- Write, edit, and optimize scripts for clarity, retention, and completion
- Give hands-on editing feedback to freelancers and internal partners
- Optimize thumbnails, titles, and on-screen graphics through testing and iteration
- Oversee production workflows for speed, quality, and consistency
- Manage freelance contributors: assignments, deadlines, feedback, budget coordination
- Run quality control on all video outputs before publishing
- Track, report, and act on performance metrics and revenue trends
- Support publishing and optimization for YouTube and social platforms as a secondary focus
- Use AI tools where helpful for ideation, scripting, and workflow improvements
What You Need
- 3+ years in video strategy, video production, or performance-driven video roles (digital media, performance marketing, content monetization)
- Proven ability to drive video performance, engagement, and watch time in a revenue-focused environment
- Strong understanding of video syndication platforms (MSN preferred) and how they reward engagement
- Hands-on experience with scriptwriting, feedback loops, and video optimization
- Comfort managing freelancers and juggling multiple projects at once
- Strong ability to analyze performance metrics and turn insights into specific changes
- Excellent written and verbal communication in a remote environment
- Willingness to test, iterate, and experiment quickly
- Comfort incorporating AI tools into your creative and operational workflow
- Personal finance familiarity strongly preferred
Benefits
- Profit-sharing bonus and competitive benefits are referenced as part of total compensation (details vary by level and employment stage)
- Remote-first team with global collaboration
- High ownership environment with performance-based growth
Urgency
Contract-to-hire + performance-driven team means they’ll expect results fast. If you’ve got the receipts, this is a real “build it and own it” setup.
Go get it. Bring your best portfolio pieces, and when they ask what you’d improve in that sample video, talk retention first: hook, pacing, clarity, pattern interrupts, and tightening any fluff.
Happy Hunting,
~Two Chicks…
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