Employer: Healthline Media
Healthline Media is looking for a YouTube Strategist to lead audience development, content strategy, and channel optimization for our YouTube channels. You will establish our internal YouTube playbook with best practices, strategic insights, and a roadmap that will deliver channel growth, brand engagement, and revenue optimization.
What You’ll Do
- Develop and align with leadership on a roadmap to drive Healthline Media’s YouTube channel growth based on audience and channel insights.
- Plan and execute the programming and content distribution for YouTube channels.
- Partner with product and revenue teams to launch and test various YouTube revenue channels (.e.g YT Partner Program, affiliate, custom content) to deliver maximum business impact and ROI.
- Work with SEO and video production teams to build the YouTube content strategy, using a data-informed approach to determine topics, formats, and best practices – while delivering on production quality and efficiency.
- Organize, analyze, and report findings to leadership teams, making a clear business case for additional investment as needed based on tests and results.
What We’re Looking For
- Deep knowledge of YouTube best practices and how to drive channel growth
- At least 3 years of experience with video strategy and/or YT channel management
- Passion for and knowledge of the YouTube content landscape, ideally in the health space
- Proven ability to grow audiences for YouTube channels
- Collaborative and entrepreneurial spirit