Location: Remote, DMV area preferred
University of Maryland Global Campus (UMGC) seeks a Writer/Editor who will be responsible for developing online content for paid and unpaid channels and writing/editing content for marketing materials. Successful candidates will have a proven track record of creating content for digital and print channels to drive interest, engagement, and lead generation. The Writer/Editor is expected to maintain up-to-date knowledge of web writing best practices, search engine optimization, content marketing trends, and higher education best practices.
Key Responsibilities:
- Write and edit content across multiple channels to drive enrollment, including the university website, organic and paid online advertising, landing pages, e-mail marketing, print catalogs and brochures, and social media accounts.
- Works with marketing team to ensure content aligns with brand messaging, research, and insights, is consistent in style, quality, and tone of voice; is compelling, differentiating, and accurate; fosters engagement, retention, lead generation and user experience, and is optimized for search engines.
- Keeps familiar with current trends and best practices across consumer channels.
- Collaborates with marketing’s key stakeholders on project goals and timelines.
- Generates content audits and content inventories. Evaluate research and analytics data to make optimization recommendations for web content.
Required Education & Experience:
- Bachelor’s degree in marketing, communications, journalism, or related field from an accredited institute of higher learning.
- 3 to 5 years of content development experience for print, web and digital
- Minimum of two (2) years working in content management systems. AEM experience a plus.
- Writes/edits content with SEO, user experience and accessibility for website visitors.
- Possesses a track record of managing large, complex, and extremely fast paced productions with multiple stakeholders.
- Proven editorial skills and mastery of the English language and understanding of Chicago Writing Style and Standards.
- Desires to continue learning and adapting in a constantly changing digital communications environment.
- Able to execute and manage multiple projects simultaneously under tight deadlines.
- Possesses a positive and collaborative mentality and accepts constructive criticism and feedback.
Desired Experience:
- Working knowledge of HTML, CSS, and Web Content Management Systems
- Experience using Google Analytics
- Experience in information architecture, user interface design, or usability testing
- Experience writing/editing print collateral (including reports, catalogs, and brochures)
- Experience with large-scale website redesign and web migration activities a plus
- Experience in Higher Education/Academia is a plus.
All submissions should include a cover letter and resume. UMGC offers competitive compensation and comprehensive benefits for qualifying positions, such as tuition remission, generous leave and healthcare.