What you’ll be working on:
- Data Analysis and Optimization: Harnessing blockchain data analytics tools to derive insights and identify opportunities for enhancing user acquisition and retention strategies. Analysing on-chain user behaviour, transaction data, and liquidity flows to make data-driven decisions.
- Campaign Design and Execution: Collaborating closely with the marketing team to design and execute targeted campaigns aligned with the unique dynamics of the crypto market. Developing and implementing strategies to maximize campaign effectiveness in the decentralized finance ecosystem.
- Product Enhancement: Working collaboratively with cross-functional teams to understand crypto traders’ needs and contribute insights for the enhancement of our trading platform. Identifying opportunities to improve the user experience and engagement through crypto product optimizations.
- Operations Management: Overseeing growth-related operations, ensuring seamless execution of campaigns and adherence to industry best practices. Implementing and streamlining processes to enhance efficiency in our DeFi growth initiatives.
- Metrics and Reporting: Establishing and monitoring key performance indicators (KPIs) specific to the trading environment to measure the success of growth initiatives. Preparing regular reports and presentations, communicating findings and recommendations to the leadership team.
