Shape the future of digital learning by owning the content strategy for Macmillan Learning’s website. This role blends creativity and analytics to optimize content that engages audiences and drives measurable impact.
About Macmillan Learning
Macmillan Learning is a privately held, family-owned company dedicated to improving lives through learning. By combining research with practice, the company creates pioneering products and materials that deliver real student outcomes. Its mission-driven team partners with educators, researchers, and developers worldwide to build high-quality, effective solutions.
Schedule
- Full-time, exempt role
- Remote (not available in Alaska, Arkansas, Hawaii, Mississippi, Nevada, South Dakota, West Virginia, Wyoming)
- Some travel required (10%)
What You’ll Do
- Create, edit, and publish engaging website content across pages, hubs, and campaigns
- Optimize copy for both SEO and generative AI visibility (SGE, ChatGPT, Perplexity)
- Conduct A/B testing and performance analysis to improve conversion rates
- Collaborate across marketing teams to align content with campaigns, launches, and buyer journeys
- Maintain content governance, editorial calendars, and workflow documentation
What You Need
- Bachelor’s degree
- 1–3 years of experience in content strategy, copywriting, SEO, and AI-supported workflows
- Hands-on CMS experience (WordPress, Adobe Experience Manager, Hybris, etc.)
- Understanding of UX writing and content-to-user journey alignment
- Strong communication, collaboration, and test-and-learn mindset
Preferred
- B2B marketing experience
- Familiarity with generative engine optimization
- Experience implementing AI-powered content or SEO systems
Benefits
- Competitive salary: $70,000–$85,000/year + bonus plan
- Comprehensive health benefits (medical, dental, vision)
- 401k with company contributions
- Generous PTO, sick time, floating holidays (including Juneteenth, Indigenous People’s Day, Election Day, Spring Reset Day)
- Education assistance program
- 100% employer-paid life and AD&D insurance
- Employee Assistance Program and more
Macmillan encourages applicants from diverse backgrounds and experiences to apply—even if you don’t meet every listed qualification.
Bring your expertise in content and strategy to a team that’s reshaping education for the future.
Happy Hunting,
~Two Chicks…