Help shape digital learning experiences that reach millions. Macmillan Learning is seeking a Website Content Specialist to own content strategy, optimization, and performance for our digital marketing platforms. This role blends creativity and analytics—crafting compelling website copy, optimizing for SEO and AI-powered search, and ensuring every page drives engagement and conversion.
About Macmillan Learning
Macmillan Learning is a privately-held, family-owned company committed to transforming education. By linking research to practice, we create pioneering products and learning materials that improve student outcomes. Our content is developed in collaboration with world-class researchers, educators, and developers, and we’re proud to be part of the Holtzbrinck Publishing Group, a global media leader. We believe in bold ideas, collaboration, and building a culture that values diverse voices and perspectives.
Schedule
- Full-time, remote (excluding AK, AR, HI, MS, NV, SD, WV, WY)
- Occasional travel required (approx. 10%)
- Some overtime may be needed during peak campaigns
What You’ll Do
- Create, edit, and publish engaging website content across product pages, landing pages, and campaign destinations.
- Optimize copy for SEO, accessibility, and AI-driven search visibility.
- Run A/B tests on headlines, CTAs, and layouts to increase engagement and conversions.
- Analyze performance data using Google Analytics, SEM Rush, Hotjar, and similar tools.
- Collaborate with campaign, product marketing, and performance teams to align content with business goals.
- Support international content updates for product launches and campaigns.
- Maintain editorial calendars, governance standards, and documentation for content workflows.
- Drive process improvements for streamlined publishing and cross-team collaboration.
What You Need
- Bachelor’s degree.
- 1–3 years in content strategy, copywriting, SEO, and optimization.
- Hands-on experience with CMS platforms (WordPress, Adobe Experience Manager, Hybris).
- Strong communication and collaboration skills.
- UX writing knowledge and ability to align content with user journeys.
- Creativity, curiosity, and a test-and-learn mindset.
Preferred
- B2B marketing experience.
- Familiarity with generative AI content practices and tools.
- Experience with PPC landing page optimization.
- Willingness to take creative risks in content design and testing.
Compensation & Benefits
- Salary: $70,000 – $85,000/year
- Bonus eligibility
- Comprehensive health (medical, dental, vision)
- 401(k) with company contributions
- Generous PTO, sick time, floating holidays, and paid holidays (including Juneteenth, Indigenous People’s Day, Election Day, and more)
- 100% employer-paid life and AD&D insurance
- Education assistance program
- Employee Assistance Program and more
Make your mark by transforming how students, educators, and institutions connect with knowledge.
Happy Hunting,
~Two Chicks…