If you love the game of keeping people watching and can turn watch time into revenue, this role is built for you. Launch Potato wants someone to own FinanceBuzz’s video strategy, especially on syndication platforms like MSN, and scale video revenue hard without sacrificing trust or quality.
About Launch Potato
Launch Potato is a profitable digital media company reaching 30M+ monthly visitors through brands like FinanceBuzz, All About Cookies, and OnlyInYourState. They connect consumers with leading brands through data-driven content and technology, operating with a remote-first, high-performance culture focused on speed, ownership, and measurable impact.
Schedule
- Remote (United States)
- Contract-to-hire
- Full time
- Compensation: $65,000 to $80,000 per year (base, per their levels framework)
What You’ll Do
- Own FinanceBuzz’s video strategy, planning, and performance with a primary focus on syndication (MSN especially)
- Build and manage the video content calendar and roadmap
- Select high-retention topics that maximize engagement, watch time, and revenue
- Write, edit, and optimize scripts for clarity, retention, and completion
- Give hands-on editing feedback to freelancers and internal partners
- Optimize thumbnails, titles, and on-screen graphics through testing and iteration
- Oversee production workflows for speed, quality, and consistency
- Manage freelance contributors: assignments, deadlines, feedback, budget coordination
- Run quality control on all video outputs before publishing
- Track, report, and act on performance metrics and revenue trends
- Support publishing and optimization for YouTube and social platforms as a secondary focus
- Use AI tools where helpful for ideation, scripting, and workflow improvements
What You Need
- 3+ years in video strategy, video production, or performance-driven video roles (digital media, performance marketing, content monetization)
- Proven ability to drive video performance, engagement, and watch time in a revenue-focused environment
- Strong understanding of video syndication platforms (MSN preferred) and how they reward engagement
- Hands-on experience with scriptwriting, feedback loops, and video optimization
- Comfort managing freelancers and juggling multiple projects at once
- Strong ability to analyze performance metrics and turn insights into specific changes
- Excellent written and verbal communication in a remote environment
- Willingness to test, iterate, and experiment quickly
- Comfort incorporating AI tools into your creative and operational workflow
- Personal finance familiarity strongly preferred
Benefits
- Profit-sharing bonus and competitive benefits are referenced as part of total compensation (details vary by level and employment stage)
- Remote-first team with global collaboration
- High ownership environment with performance-based growth
Urgency
Contract-to-hire + performance-driven team means they’ll expect results fast. If you’ve got the receipts, this is a real “build it and own it” setup.
Go get it. Bring your best portfolio pieces, and when they ask what you’d improve in that sample video, talk retention first: hook, pacing, clarity, pattern interrupts, and tightening any fluff.
Happy Hunting,
~Two Chicks…