How your skills and passion will come to life at Headspace:
- Be a key member of the team that is building a world-class Paid Social strategy across Meta, TikTok, Snap, and Linkedin as part of a larger paid acquisition portfolio
- Execute hands-on-keyboard day-to-day optimizations, including: trafficking ads and QAing, reallocating budget, and finding new areas of opportunity to help hit KPIs more effectively
- Analyze performance, build reporting dashboards, and recommend ways of iterating, helping to drive new learnings
- Work closely with Data & MarTech leads to ensure all tagging needs are met and reporting is optimized
- Collaborate cross functionally with creative and marketing teams to develop creative + copy to scale and optimize our social campaigns
- Assist in continuing to build channel best practices for paid social with the guidance of the Manager, Paid Social and Sr. Manager, Performance Marketing
- Assist in communication with key partners and vendors when necessary
What you will bring:
Required qualifications:
- 3+ years of hands-on media buying experience in direct response paid social including strategy development and execution
- Experience across the breadth of paid social platforms: Meta, TikTok, Snap, Pinterest, LinkedIn
- You have strong analytical skills and are very comfortable working within Tableau & Excel to pull out actionable insights
- You have exceptional attention to detail and are comfortable working on multiple projects simultaneously
- You’re a proactive self-starter. You’re someone who can go into the weeds but can also contribute to big picture strategy.
- Strong verbal and written communication skills
- Passion for the mental health & mindfulness space