If you know how to turn “watched seconds” into real revenue, this is your lane. Launch Potato wants a hands-on video strategist to own FinanceBuzz’s syndication video engine, especially MSN, and scale it from roughly $15K/month to a $500K+ annual run rate.
About Launch Potato
Launch Potato is a profitable digital media company reaching 30M+ monthly visitors through brands like FinanceBuzz, All About Cookies, and OnlyInYourState. They operate as “The Discovery and Conversion Company,” using data-driven content and technology to connect consumers with leading brands. Remote-first, global team, high-performance culture built around speed, ownership, and measurable impact.
Schedule
- Remote (United States)
- Contract-to-hire
- Full time
- Compensation: $65,000 to $80,000 per year (plus profit-sharing bonus and benefits once hired, per their compensation framework)
What You’ll Do
- Own the video strategy for syndication platforms, with primary focus on MSN
- Build and maintain a video content calendar and roadmap
- Select topics designed to maximize watch time, engagement, and revenue
- Write, edit, and optimize scripts for retention, clarity, and completion
- Give detailed feedback to editors and designers (frame-level when needed)
- Optimize thumbnails, titles, and on-screen graphics through testing and iteration
- Run quality control before anything goes live
- Track performance metrics and revenue, then turn insights into concrete changes
- Manage freelancers: assign work, enforce deadlines, keep quality high, coordinate budgets and payments
- Support video publishing and optimization for YouTube and social (secondary focus)
- Use AI tools to improve ideation, scripting, and workflow efficiency when it helps
What You Need
- 3+ years in video strategy/production or performance-driven video roles (digital media, performance marketing, or content monetization)
- Strong understanding of video syndication platforms (MSN preferred) and what drives engagement there
- Proven ability to improve watch time and engagement in a revenue-focused environment
- Hands-on scriptwriting and editing-feedback chops (not just “ideas,” actual execution)
- Comfort reading performance data and making fast, testable improvements
- Experience managing freelancers and multiple parallel workflows
- Strong organization, communication, and ability to iterate quickly in a remote setup
- Personal finance familiarity strongly preferred
- Openness to using AI tools as part of your workflow
Benefits
- Profit-sharing bonus and competitive benefits (noted as part of total comp when hired)
- Remote-first culture with global collaboration
- Performance-based advancement and compensation growth
This one’s straightforward: if you can build a repeatable system that keeps people watching, tests relentlessly, and moves the revenue needle, you’ll look like a genius. If you’re more “brand vibes” than “retention curves,” it’ll eat you alive.
Happy Hunting,
~Two Chicks…