Department: University Marketing
Reports to: Director of Advertising & Marketing Analytics
Location / Campus: Remote
Job Type: Full Time, Exempt
Salary: $85,000.00 / year
Position Overview
Under the direction of the Director of Advertising and Marketing Analytics, the Strategic Media Buyer is responsible for the tactical planning, purchase, execution and delivery of digital channels that are part of approved media plans. Assists in establishing appropriate tactical media strategies and budgets. Previous experience in planning, buying, and managing advertising in the areas of SEM and social media, and with media vendors for programmatic display and video, traditional, OOH, and emerging media is required. Must be well versed in all types of media and must stay current with the rapidly changing media landscape. Must have a working and proficient understanding of media measurements and how to creatively apply them in order to meet or exceed Antioch’s lead generation and brand goals.
In addition to these duties, this position will be responsible for assisting in the establishment of processes and for adhering to existing processes and workflow, while suggesting updates to increase efficiency and effectiveness.
Essential Job Functions
Plan, manage and execute the day-to-day media buying operations, including media research and analysis, implementation/buying, campaign administration, and reporting
Develop, implement and optimize digital strategies and initiatives through Google, DSPs, social media platforms, and vendors such as IHeartRadio, newspapers, etc.
Interact with outside vendors and external business partners regarding various facets of Antioch’s media activity, such as media authorizations, insertion orders, and reporting
Attend meetings to present advertising strategies, campaign results and recommendations
Create and manage digital media flowcharts, insertion orders, billing, reporting, and reconciliation
Organize and send/upload digital creative assets to media outlets
Ability to stay up-to-date on the latest tools and trends
Create and/or contribute to the design of the advertising assets and creative
Other duties as assigned
Minimum requirements
Bachelor’s degree in Marketing, Communications, or Advertising (preferred)
Must have 1-3 years’ digital media planning/buying experience (with examples to show or reference)
Experience developing and executing SEM, social media, and programmatic campaigns
Knowledge, Skills and Abilities
Advanced knowledge of digital marketing platforms, including Google, Facebook, and LinkedIn or ability to create and manage digital marketing campaigns in a variety of platforms, including Google, Facebook and LinkedIn.
Computer proficiency; advanced knowledge of Excel or Sheets is a plus
Proactive problem-solving ability
Meticulous attention to detail and accuracy
Excellent communication skills, both written and verbal
Strong organizational and analytical skills
Understanding of marketing fundamentals
Deadline-oriented with a sense of urgency
Ability to collaborate well with staff, clients, and vendors at all levels
Self-starter, high energy, assertive, take-charge personality
Ability to get up to speed quickly; desire to work in a fast-paced, rapidly evolving
Hours of Employment
This is a full-time position serving a national university. A work schedule will be established in consultation with the supervisor. The typical work week is Monday through Friday, 40 hours per week with occasional evening and/or weekend hours.
Work Location
Remote
Benefits Summary
Voluntary Health, dental and vision plan and flexible spending account options; employer retirement plan contribution of 6%; voluntary salary deduction to a pre-tax or post-tax retirement account; employer paid life insurance and short term disability; voluntary supplemental life insurance, long-term disability, accidental death/dismemberment, critical illness, and accident coverage plans; vacation accrues monthly (3 weeks from 0 – 5 years; 4 weeks after 6 years; carry-over allowed up to 3.75 days 0 – 5 years; up to 5 days, after 6 years and up); 12 days per year sick leave (carry-over up to 65 days); 15 paid holidays; tuition remission for employees and dependents at Antioch University campuses; and employee paid options with AFLAC, LegalShield, and Liberty Mutual.
