Overview
Otter Products is currently recruiting for a Sr. Social Media Content Specialist to join our Marketing team. This role can be based at our Fort Collins, CO headquarters with a hybrid schedule or work fully remote anywhere in the contiguous United States.
As the Sr. Social Media Content Specialist, you will play a critical role in driving key company objectives through curating and creating engaging social media content.
In this role you will report to the Sr. Manager, Social Media Marketing and will be responsible for content creation strategy and execution across social media platforms for OtterBox and other business units under the Otter Products umbrella. This role provides the opportunity for you to attend and capture engaging footage of internal and external events, while working with influencers, brand ambassadors, and in-house and external creative teams to produce social-first content aligned to brand image, strategy, objectives.
If you possess expert level knowledge across key social platforms, including but not limited to Meta, TikTok, LinkedIn, X, Sprout Social, etc., the ability to capture content optimized for social media marketing, and a passion for creating engaging brand content then the Sr. Social Media Content Specialist may be the perfect opportunity!
About Otter Products
At Otter Products, we grow to give. From our founder’s garage in 1998 to the global technology leader we are today, Otter Products continues to drive growth through innovation.
Through our industry-leading brands – OtterBox, Liviri and OtterCares – we provide our partners the number-one selling and most trusted products in our categories. Our philanthropic spirit is the foundation on which we foster our partner relationships, allowing us to grow and to give – together.
By way of our charitable arm, the OtterCares Foundation, we support our communities and invest in our future through education that inspires kids to change the world.
And even as our global community of Otters continues to grow, our founder’s core values are still at the heart of everything we do. We measure our success by our ability to give back to our communities and strengthen opportunities for all.
For more information visit otterproducts.com
Responsibilities
Curate existing content to build social calendar in alignment with overall brand calendars and objectives.
Produce social content (including videos) for team to utilize on social platforms based on brand objectives and current social media trends.
Attend and capture internal and external events for social, this will include supporting in getting footage and creating content.
Proactively generate strategic plans for social content strategy to support brand objectives and campaigns.
Support social commerce initiatives with content strategy and needs.
Monitor recent social media topics and trends to evaluate, incorporate, and leverage as applicable to brand objectives.
Monitor KPIs such as engagement, VCR, and reach to evaluate success of social creative campaigns.
Maintain social digital content libraries and social media tools to stay current with evolving platforms.
Work closely with Sr. Manager, Social Media on management, briefing, and approval of influencer and brand ambassador content.
Build and nurture strong relationship with in-house and external Creative team to ensure cohesion in brand strategy while also creating social-first content.
Support and maintain a positive safety culture by following all safety policies and procedures and actively contributing to a safe working environment.
Other duties as assigned
Qualifications
Bachelor’s degree in marketing or equivalent is required. Experience in lieu of degree may be considered.
Minimum of four years of professional level social media marketing experience, with a focus on content creation for key social media platforms (Facebook, X, Instagram, TikTok, Sprout Social, etc.) is required.
Ability to travel up to 50% to shoots, events and HQ is required.
Experience with Commerce + DTC (Direct to consumer) brands across both B2C and B2B is ideal.
Online portfolio required with candidate submission.
EEO
Otter Products, LLC is an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, marital status, pregnancy, sex, sexual orientation, gender, gender identity or expression, national origin, disability, veteran status, or any other characteristic or status protected by law.
For US Based Roles Only – Compensation Range Minimum
USD $74,000.00/Yr.
For US Based Roles Only – Compensation Range Maximum
USD $94,000.00/Yr.