The Sr. Copywriter will produce clear, approachable multi-channel content to attract, engage, and retain HealthEquity clients, prospects, and partners. Healthcare and finances are complex, so your job is to simplify topics and clarify the value HealthEquity brings to our B2B audiences, with a focus on enterprise and mid-market employers, brokers, and health plan partners. By combining your expertise with our brand positioning, voice, and tone, you will elevate our Marketing programs and campaigns, inspiring people and improving healthcare consumerism in America.
What you’ll be doing
- Consistently produce clear, B2B-centered copy across myriad formats, including web, print, email, presentations, and video.
- Create fearless conversion copy showcasing the value of our solutions and driving action with strong CTAs.
- Draw on best practices to write eye-catching headlines that showcase our value within a noisy marketplace.
- Steward and produce compelling thought leadership pieces, including case studies, whitepapers, blogs and webinars.
- Be an ambassador for our brand voice, applying brand principles in your work and pushing our brand forward as you learn what resonates with our key audiences.
- Strategically partner with Marketing leaders and stakeholders to understand objectives, advance project goals, test messaging and CTAs, and achieve relevant metrics.
- Collaborate with the Creative team on content layout and design to optimize UX and ensure messaging integrity.
- Establish trusted relationships with Marketing leadership and SMEs throughout HealthEquity to establish authority on trending and evergreen topics, and to know where to turn for guidance on complex topics.
- Map research findings and industry data to employer and client pain points, ideating new topics and proactively proposing future content topics and campaigns.
- Proactively offer improvements to our creative assets and templates as you deepen your understanding of B2B customer personas.
- Stay up to date on challenges, opportunities, and industry trends that impact our key audiences.
- Guide Content Marketing team best practices, generously sharing lessons learned through your projects and collaboration throughout the company.
What you will need to be successful
- Bachelor’s degree in Marketing, Journalism, Communications or relevant experience
- 5+ years professional-level experience required: either freelance, agency, or in-house
- Desire to test new ideas, iterate quickly and collaborate in a fast-paced environment
- Familiar with personas and able to adapt copy for a variety of audiences
- Comfortable conducting interviews to compose engaging narratives
- Proficient at distilling insights from ongoing research to inform content planning
- Excellent editorial and proofreading skills
- Thoughtful in delivering feedback and graceful in receiving it
- Strong critical thinking and problem-solving skills
- Ability to work in ambiguity and proactively seek guidance as needed
- Ability to distinguish between activity and productivity and prioritize the latter
#LI-Remote
This is a remote position.
Salary Range
$69000.00 To $103500.00 / year
Benefits & Perks
The compensation range describes the typical minimum or maximum base pay range for this position. The actual compensation offer is determined based on job-related knowledge, education, skills, experience, and work location. This position will be eligible for performance-based incentives as part of the total compensation package, in addition to a full range of benefits including:
- Medical, dental, and vision
- HSA contribution and match
- Dependent care FSA match
- Uncapped paid time off
- Adventure accounts
- Paid parental leave
- 401(k) match
- Personal and healthcare financial literacy programs
- Ongoing education & tuition assistance
- Gym and fitness reimbursement
- Wellness program incentives
Come be your authentic self
Why work for HealthEquity
HealthEquity has a vision that by 2030 we will make HSAs as wide-spread and popular as retirement accounts. We are passionate about providing a solution that allows American families to connect health and wealth. Join us and discover a work experience where the person is valued more than the position.