At The Standard, you’ll join a team focused on putting our customers first.
Our continued success is driven by a high-performance culture. We’re looking for people who are collaborative, accountable, creative, agile and are driven by a passion for doing what’s right – across the company and in our local communities.
We offer a caring culture where you can make a real difference, every day.
Ready to reach your highest potential? Let’s work together.
Job Summary:
The Senior Market and Customer Insights Strategist is responsible for leading strategic insight and research programs including all aspects of market and customer research. This role provides actionable insights to enable customer-centric strategic and tactical decisions to acquire and retain customers for all business lines. This position interprets and synthesizes insights from multiple sources and provides data, insights and potential implications to partners and makes recommendations for business actions as appropriate.
Principal Duties & Responsibilities:
60% Direct and/or manage the full lifecycle of assigned research projects: development, fielding, analysis, reporting, and communications.
- Act as a functional and technical project manager, partnering with the other Enterprise Research team members to “divide and conquer” research project priorities, responsibilities, schedules, and deliverables.
- Create research project outlines, select, and manage research vendors, conduct research, analyze results, and publish analyses. Research projects will include both qualitative and quantitative analysis of data derived from primary and secondary sources.
- Conduct analyses of internal and external data to understand current market and customer base in terms of purchase decision drivers, pain points, attitudes, and needs. Synthesize data across sources where possible to present consolidated overviews and connect findings to business objectives.
- Publish, present, and socialize analyses of primary and secondary research to Marketing, Total Experience/Customer Experience, Enterprise Data and Analytics, HR and business unit partners including senior executives; assist with the development of data-based executive presentations and reports.
- Make recommendations on related business decision points based on research findings and insights.
- Utilize data and insights to enable data storytelling to continually engage partners and deliver deeper connections to business strategy and planning.
40% Help drive an agile and analytically driven approach to identifying business opportunities for innovation and growth, through research.
- Support building and fostering partnerships with Marketing, Total Experience/Customer Experience, Enterprise Data and Analytics, HR and business units using insights to drive action in a consistent and ongoing manner and ensure that research activities and insights are linked to business strategy and planning.
- Monitor and understand market and competitive trends, identifying emerging segments that have new sets of needs, and looking for emerging signals in what customers are thinking and feeling. This could include, but not be limited to: monitoring third-party sources and publications, reviewing competitive materials, digging deeper into primary research, and connecting it to additional internal and external data sources, attending conferences, and proactively recommending research and questions to add to existing qualitative and quantitative research to test hypotheses.
- Managing research and analysis, communication, and socialization activities with online communities.
- Monitor best practices, vendors, and technology as a specialist in research and insights.
- Support keeping the organization up to date on the current market, competitive and customer landscape and trends, and building a maintainable external research dissemination approach.
- Other duties as assigned.
Knowledge, Skills, and Abilities:
- Demonstrated technical knowledge and experience with survey research design, execution, data collection and reporting along with qualitative research methods (focus groups, in-depth phone or in-person interviews, etc.) are required.
- Experience using online methodologies and in managing fielded studies is required.
- Experience programming with Qualtrics preferred.
- Strong analytical skills with experience in statistical modeling and analysis are required; multivariate is desired.
- Experience with SPSS and/or R programming is preferred.
- Experience partnering with data analytics to deliver deeper insights is preferred.
- Demonstrated ability to translate complex concepts into simple, clear and actionable communications and recommendations, often to a diverse audience; concisely summarize a task, its purpose and timing to a wide range of internal stakeholders with varying awareness of projects.
- Demonstrated ability to utilize data visualization to enable data storytelling.
- Business knowledge – ability to understand the different lines of business, the technology space, types of customers/partners and current and emerging markets.
- Exceptional organizational skills – strategic thinking, problem-solving, works independently without direction; manages a tight schedule of multiple deadlines.
- Able to influence without authority.
- Exceptional written and oral communications skills.
- Strong project management and influencing skills.
- Advanced skill levels in Microsoft Word, Excel (including pivot tables), PowerPoint; SAS or SPSS; demonstrated experience with survey, database, and reporting tools.
Job Specifications:
Required education: Bachelor’s degree in business, marketing, social sciences, or related quantitative field.
Preferred education: Master’s degree
Required experience:
- 10+ years of experience in marketing and/or customer experience research, with proven experience developing and managing strategic research projects from start to finish.
- Insurance and/or financial services industry experience preferred.
- Experience in business-to-business industries and indirect sales models preferred.
Location: Employees in this role are fully remote and are responsible for maintaining their office setup at home to include private, professional, and safe working conditions.
Travel Requirements: Occasional travel (such as conferences or team building) may be required.
Physical Requirements: N/A
Please note – the salary range for this role is listed below. In addition to salary, our package includes incentive plan participation and comprehensive benefits including medical, dental, vision and retirement benefits, as well as an initial PTO accrual of 164 hours per year. Employees also receive 11 paid holidays and 2 wellness days per year.
- Eligibility to participate in an incentive program is subject to the rules governing the program and plan. Any award depends on various factors, including individual and organizational performance.
Salary Range:$127,750.00 – $187,500.00
The Standard is a family of companies dedicated to helping its customers achieve financial well-being and peace of mind. In business since 1906, we’re a leading provider of group and individual disability insurance, group life, dental and vision insurance, voluntary (employee-paid) benefits, absence management services, and retirement plans and annuities for employers and individuals. APPLY HERE