Social Media Specialist

United States ● Virtual Req #27008
Monday, March 6, 2023
Gannett Co., Inc. (NYSE: GCI) is a subscription-led and digitally focused media and marketing solutions company committed to empowering communities to thrive. With an unmatched reach at the national and local level, Gannett touches the lives of millions with our Pulitzer-Prize winning content, consumer experiences and benefits, and advertiser products and services.

Our current portfolio of media assets includes USA TODAY, local media organizations in 46 states in the U.S., and Newsquest, a wholly owned subsidiary operating in the United Kingdom with more than 120 local news media brands. Gannett also owns the digital marketing services companies UpCurve, Inc. and WordStream, Inc., which are marketed under the LOCALiQ brand, and runs the largest media-owned events business in the U.S., USA TODAY NETWORK Ventures.

To connect with us, visit
USA TODAY NETWORK Ventures creates impactful consumer engagements and experiences through world-class events, promotions, races and technology. We strive to exceed expectations, create unforgettable memories and drive value for our partners while leveraging our reputable institutions, including USA TODAY and more than 250 local media brands. The events and promotions that we build inspire pride in local communities and connect local and national businesses with highly engaged audiences. We are an industry leader and drive results from coast to coast.


USA TODAY NETWORK Ventures Events, the events division for Gannett | USA TODAY NETWORK, is seeking a Social Media Specialist. Our ideal candidate is a social media maven with a strong aptitude for design and copywriting. Design and other examples encouraged. The Social Media Specialist reports directly to the Community Manager and works closely with Event Directors and other members of the Ventures Team to execute their responsibilities. This is a fully remote opportunity with a travel requirement to work live events as needed. If you think you have what it takes to work with our expanding team, apply now! Please submit links to your work with your application

Core Responsibilities:

Develops social media images and copy to support all event marketing

Assists Community Manager in communicating with social media audiences

Works to increase social media followings

Acts as the creative marketing specialist for the team

Assists creative team when necessary to support non-social media efforts

Supports others in the marketing department as required

Assists with industry and location-based marketing research

Stays up-to-date on marketing trends and techniques

Completes tasks in an appropriate timeframe

Manages daily administrative tasks

Core Requirements:

Bachelor’s Degree in Advertising, Graphic Design or applicable field

3-5 years of experience in advertising, graphic design or other related field

Expert knowledge of social media platforms, specifically Facebook, Twitter and Instagram

Excellent design skills in Adobe Creative Suite and/or online design tools such as Visme

Proficiency in Microsoft Office 365 products, specifically Outlook, Word and Excel

Excellent communication and written skills

Motivated self-starter who excels at multitasking and is able to work without direct supervision

Driven team player who’s always working to improve themselves and the team

Willing to assist other teams in the organization and travel to support event execution

Legal right to work in the United States



The annualized base salary for this role will range between $38,700 and $93,150.  Variable compensation is not reflected in these figures and based on the role, may be applicable. Exact compensation may vary based on skills, experience, location, and union representation, if applicable.