SOCIAL MEDIA SPECIALIST

The Social Media Specialist may work from our San Francisco, CA office, or remotely within the United States. 

Due to Covid-19, Earthjustice staff are currently working remotely from approved locations through January 18, 2022.

Responsibilities:

Daily Management of Social Media Accounts (30%)

  • Create daily social media content in coordination with the Program Communications team and Policy and legislation staff; process social media requests and adapt rapid-fire communication tactics for organization’s social media channels, in particular Twitter, Facebook, and Instagram.
  • Monitor breaking news and coordinate rapid response on social media with Program Staff; on call afterhours and weekends to provide guidance and create content for rapid response moments in cases of emergency.
  • Coordinate and develop joint social media initiatives with partner coalitions; maintain and cultivate relationships with social media leads of partner groups.
  • Work with Communications, Development, and Program staff to manage social media calendar, including coordination and scheduling of major advocacy campaigns
  • Engage with supporters on SM, including answering questions, driving comments, and guiding discussions.
  • Stay informed of latest social media trends and share knowledge with wider Communications team. 

Development of Social Media Strategies (30%)

  • Develop and implement SM strategic plan to broaden our target audience, increase brand awareness and deepen constituent engagement, especially in key markets
  • Participate in Digital team and Communication meetings to generate ideas for storytelling and content creation.
  • Work with the Marketing team to research and build list of influential SM figures for outreach on major campaigns and initiatives.
  • Work with Digital Fundraising team to implement paid promotional strategies for major fundraising campaigns.

Evaluation and Metrics (20%)

  • Use the social media dashboard to identify and track key performance metrics.
  • Support the content strategy director and Christian to compile weekly and monthly reports on best-performing social media posts
  • Stay informed of latest social media trends and share knowledge with wider Communications team.

Graphic Design (20%)

  • Work with the design team to create social media posting templates for greater efficiency and brand consistency
  • Create graphic design content for the social media channels
  • Work with the rest of the social media team to plan visual storytelling strategic recommendations to improve future performances

Qualifications:

  • Bachelor’s Degree with a major communications, design, computer science, marketing, political science, or environmental studies, or equivalent years of experience preferred. 
  • Minimum of three years’ experience specifically focused on social media and technology.
  • Experience with marketing, communications, design and advocacy a plus.
  • In-depth experience managing organizational social media accounts, especially Twitter, Facebook, and Instagram. Strong familiarity with other SM platforms, such as Snapchat, Reddit, and Medium.
  • Experience setting high-level SM strategies and managing work flows, budgets, and calendars.
  • Strong organizational skills with demonstrated ability to plan and execute a variety of complicated projects. Strong attention to details a must.
  • Excellent writing skills, especially in translating long-form narrative into shorter, impactful pieces of storytelling. Sense of humor, spontaneity, and creativity a must.
  • Strong command of visual design and typography, including strong photo selection and photo-editing skills; adept at Adobe Creative Suite, especially InDesign, Photoshop, Illustrator, and Premiere for Facebook video editing
  • Ability to work quickly and productively in a team and in an open work environment.
  • Thorough command of Microsoft Office products, including Excel and Powerpoint.
  • Contributes to the creation of a diverse, equitable and inclusive work culture that encourages and celebrates differences. 
  • Demonstrates an awareness and sensitivity to the needs and concerns of individuals from diverse cultures, backgrounds and orientations.

Salary is dependent on experience and location.
Salary for San Francisco, CA:$79,400 – $88,200
Remote Salary: $67,500 – $88,200

We offer a mission- and employee-focused work environment and a competitive compensation package, including excellent benefits. Earthjustice is an equal opportunity employer and highly values diversity.

To Apply: 

Interested candidates should the following via Jobvite: 

  • Resume
  • Cover letter
  • Graphic design portfolio (link or document)

APPLY HERE