Use your PR instincts and social media expertise to change the conversation for animals. PETA is seeking a Social Media Press Officer to build relationships with media influencers, shape campaigns for maximum impact, and drive animal liberation messaging across Instagram, Substack, TikTok, YouTube, and beyond.
About PETA
As the world’s largest animal rights organization, PETA uses bold campaigns, cultural touchpoints, and strategic media work to push animal issues into the spotlight. The Corporate Responsibility, Campaigns, and Media teams work together to make sure animal voices are heard—across traditional press and the fast-moving world of digital influencers.
Schedule
- Full-time, Remote
- Application deadline: November 15, 2025 (may close earlier if filled)
Responsibilities
- Research, pitch, and coordinate influencer outreach that drives coverage of PETA campaigns
- Develop and manage processes for influencer engagement: create assets, deploy outreach, track analytics, and expand PETA’s network of media contacts
- Monitor and engage with news influencers on social media, identifying opportunities to insert animal liberation messaging
- Stay current on trends, platform updates, and influencer activity to refine strategies
- Track PETA mentions and influencer conversations to uncover outreach opportunities
- Independently manage media outreach projects from pitch to completion
- Maintain accurate database records of media contacts and interactions
- Represent PETA professionally to influencers, the media, and the public
- Provide timely responses, including on evenings and weekends when needed
Requirements
- Degree in a related field or equivalent experience
- 3–5 years professional social media experience with proven engagement growth and impact
- Strong knowledge of Instagram, TikTok, YouTube, and Substack best practices
- Track record of strategic influencer projects that expanded brand influence
- Previous public relations experience a plus
- Excellent writing, organizational, and creative strategic thinking skills
- Familiarity with PR tools (Sprout Social, Muck Rack, Dash Hudson, Upfluence, Sprinklr)
- Ability to work under pressure, juggle multiple projects, and deliver high-quality work on tight deadlines
- Professional appearance and adherence to a vegan lifestyle
- Commitment to PETA’s philosophy and campaigns
Compensation & Benefits
- Annual salary range: $52,500 – $69,305.60 (based on experience and location)
- Comprehensive benefits package available (medical, dental, vision, 401(k), paid leave, etc.)
Step into a role where media strategy and animal advocacy collide—and help PETA turn conversations into campaigns.
Happy Hunting,
~Two Chicks…