This role offers the option of 100% remote work for individuals residing in the central or eastern time zones, or a hybrid arrangement for those based in our Marlborough, MA or Arden Hills/Maple Grove, MN office locations.
Boston Scientific’s Endoscopy business is in search of a passionate storyteller who is dedicated to advancing patient care through our global partnerships with physicians. As the Social Media Manager, your primary responsibility will be to develop and implement a cohesive social media strategy that aligns with the division’s business and marketing objectives.
Reporting to the Associate Director, Digital Marketing & Communications, the Social Media Manager is prominent and requires close collaboration with teams from various functions and locations. Alongside the experience qualifications mentioned below, the ideal candidate should possess a proactive, can-do attitude and a highly collaborative communication style. Demonstrated experience influencing peers, colleagues, and senior stakeholders is essential.
Candidates will be asked to provide a portfolio of their work as part of the interview process.
Your responsibilities will include:
- Create, manage and measure a global endoscopy social program for Boston Scientific that aligns with broader business objectives, Boston Scientific brand, Global Digital Marketing Campaigns and social requirements.
- Develop a robust divisional editorial calendar for Endoscopy’s various audiences and channels (existing and new) to support key clinical topics and product launches with clear measurement and optimization plans.
- Monitor Endoscopy related conversations in social and develop/optimize social communication plans to position Boston Scientific Endoscopy as a thought leader in the space.
- Assess competitors’ social presence on an ongoing basis.
- Develop and execute a paid social strategy to compliment organic social efforts.
- Write, edit and obtain Legal, Regulatory and Clinical approval, and post content to Endoscopy social channels.
- Collaborate with Digital Marketing and Communications, copywriters, designers and videographers to develop interactive content across social channels including video, photography, infographics and more.
- Share appropriate and approved content and manage inappropriate or off-label references on social.
- Educate internal subject matter experts through formal and informal training opportunities and encourage them to submit potential social content.
- Deliver monthly and quarterly reports with recommendations and next steps.
- Develop a subject matter expertise about relevant endoscopy topics, potential content and KOLs.
- Demonstrate a primary commitment to patient safety and product quality by maintaining compliance to the Quality Policy and all other documented quality processes and procedures.
- Support other critical endoscopy social media programs as assigned.
Minimum Qualifications:
- Bachelor’s degree in English, Communications or another relevant field
- 3+ years of experience in the following areas:
- Developing and distributing content that fulfills business requirements while adhering to channel best practices, specifically on Twitter, YouTube, and LinkedIn.
- Managing a social program in the highly regulated industry.
- Gathering content from subject matter experts and writing/managing global social media content within brand standards.
- Collaborating across a global matrix organization.
Preferred Qualifications:
- Passion for the healthcare industry.
- Ability to lead, influence and negotiate.
- Ability to connect the dots to create social media strategies and a compelling social media narrative.
- Experience leveraging social management and listening tools, such as Social Studio and Radian6.
- Experience in healthcare, life sciences, medical device, or pharmaceutical industry.
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