At Pathway Homes we create homeowners! Collectively, we believe in doing well by doing good. We are focused on building a collaborative team of like-minded individuals who are aligned with our purpose in driving a meaningful impact on the housing crises facing millions of Americans today. We aim to operate as an all-in-one single-family alternative home buying platform with a fair market product solution assisting buyers to achieve their homeownership dreams.
Since launching in November of 2021, Pathway Homes has garnered attention as an innovative platform from Bloomberg and others following an initial $750mm raise to support expanding access to housing for Americans.
Are you a digital storyteller with a passion for spreading big ideas? Pathway Homes is looking for a Social Media Manager to help expand our brand presence and engage our audiences across social media platforms. This role is responsible for bringing our content to life in fun and authentic ways via social media, as well as helping to foster and grow our audiences.
Responsibilities
- Developing and executing a comprehensive social media strategy that aligns with the company’s overall goals and objectives, with a particular focus on building and engaging with the online community.
- Developing and implementing community management guidelines and processes to ensure consistent and effective communication with customers and followers across social media channels.
- Building and managing social media communities, including responding to customer inquiries and comments in a timely and professional manner, moderating user-generated content, and identifying opportunities to engage with customers and promote brand advocacy.
- Conducting social media audits and analyses to understand the competitive landscape, identify opportunities for growth and improvement, and make data-driven recommendations for strategy and tactics.
- Developing and executing social media campaigns, contests, and promotions that drive engagement, build brand awareness, and encourage customer conversion and advocacy.
- Collaborating with other departments and stakeholders to ensure that social media campaigns and initiatives are integrated with other marketing efforts and align with overall brand messaging and values.
- Analyzing social media metrics and data to measure the success of campaigns and community management efforts and making recommendations for optimization and improvement.
- Staying up to date with social media trends, best practices, and emerging platforms, and making recommendations for incorporating new features and functionality into the social media strategy.
- Building and maintaining relationships with category and non-category influencers and brand ambassadors to promote the company’s products or services and identifying opportunities for collaboration and co-creation of content.
- Providing regular reports and updates on social media performance and results to key stakeholders and executives, with a particular emphasis on community engagement and sentiment.
Experience
- 5-7 years of hands-on experience with social media platforms
- Successful track record in community management, with a primary focus on moderation, engagement, and reporting
- Creative and active problem solver with a passion for thinking outside the box to find creative solutions, and finding new experimental ways to improve the experience for our community
- Willing to take the initiative with direction and support while achieving a high level of output and success
- Can actively identify next steps, goals, and tasks, and can accomplish them diligently
- Will prioritize the community by having a good understanding of how our team represents the voice of the company through your knowledge of our services and the various audiences we speak to through our new engagement strategies catered for each of them
- Experience managing online reviews across a number of platforms (Google, Facebook, Trustpilot, etc.)
