Employer: Theorem.co
This role will have the responsibility of creating digital marketing for Theorem and our projects, leveraging our success stories, thought leadership, and digital channels. You will be responsible for telling Theorem s stories through a variety of digital mediums inserting Theorem s value propositions into relevant blogs, publications, and news channels. You will own the social media customer acquisition funnel with an emphasis on helping customers move from social media engagement to potential leads/prospects. You’ll develop growth programs that are testable and drive scale. In collaboration with marketing, analytics, and product counterparts, you will lead research efforts to find the best drivers of self-serve traffic and the best online sources for finding our most profitable customers. You’ll design, test and employ SEO, SEM, and customer nurturing techniques and will be the owner of the conversion funnel on our social media channels.
Your responsibilities will include
- Developing and executing online and offline campaigns, including social media, digital marketing, influencer partnerships, event activation, etc. to drive traffic to digital channels (social media and main website)
- Identifying, developing & optimizing growth channels to drive revenues growth
- Analyzing marketing data and user feedback (campaign results, conversion rates, traffic, etc.) to help shape future marketing strategies
- Proposing new initiatives to attract prospects and convert leads as well as testing new approaches to capture existing demand
- Providing inputs & expertise to drive efficacy of marketing activities (content development and optimization, advertising, etc.)
- Planning and executing initiatives to reach the target audience through different channels
- Working closely across teams with other teams to share ideas, feedback & present results
Key Requirements
- You have a degree in Marketing, Business Administration, or a related field.
- You have prior experience in a similar role.
- You possess excellent analytical skills and leverage data, metrics, analytics, and consumer behavior trends to generate creative ideas.
- You are a highly goal-oriented individual who is resilient in your pursuit of growth.
- You are open-minded, curious, and a strong problem solver.
- You have proven success in growing corporate social media accounts and increasing engagement and YOU ENJOY IT!